Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Digital Marketing Terhadap Loyalitas Pelanggan 24ever coffee
DOI:
https://doi.org/10.22441/jdm.v8i1.31294Keywords:
Kualitas produk, Kualitas pelayanan, Digital Marketing, Loyalitas pelanggan, Uji validitas dan realibitas, Uji asumsi klasik, Regresi linier berganda,Abstract
This study aims to determine the effect of product quality, service quality, and digital marketing on customer loyalty at 24ever Coffee. The research used a quantitative approach with a case study design. Data were collected using a questionnaire distributed to 60 respondents through social media, using a Likert scale. The study employed multiple linear regression analysis with SPSS and included classical assumption tests such as normality, multicollinearity, and heteroscedasticity. The results of the study show that product quality and digital marketing have a significant positive effect on customer loyalty, while service quality does not show a significant effect. The findings suggest that to improve customer loyalty, 24ever Coffee should prioritize enhancing product quality and utilizing digital marketing strategies effectively. Although service quality did not significantly influence loyalty in this study, it still remains important to support overall customer satisfaction. These insights are expected to guide strategic decisions for businesses in maintaining competitiveness and sustaining customer relationships.Downloads
References
Sidi, A. P. (2018). Pengaruh Kualitas Produk, Kualitas Pelayanan dan Digital Marketing terhadap Loyalitas Pelanggan: Studi pada Pelanggan Kedai Hj. s Jl. Kesumba Kota Malang. Jurnal Ilmiah Bisnis dan Ekonomi Asia, 12(1), 1-8.
Susanto, Y. (2022). Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Minat Beli Konsumen pada PT Ndexindo Mandiri Indonesia (Doctoral dissertation, Prodi Manajemen).
Maryati, M. (2022). Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Promosi Terhadap Keputusan Pembelian Toko Online Time Universe Studio (Doctoral dissertation, Prodi Manajemen).
Harahap, I. H. (2022). Pengaruh Digital Marketing Dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Rsch Clothing Medan (Doctoral dissertation, Universitas Medan Area).
Rostiani, A., Lestari, R., & Nurwulandari, A. (2022). Pengaruh kualitas produk, kualitas pelayanan dan pemasaran digital terhadap loyalitas pelanggan melalui kepuasan pelanggan di Apartemen Kemang Grup PT Pudjiadi Prestige Tbk Jakarta. Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan, 4(Spesial Issue 4), 1989-2003.
Asti, E., & Ayuningtyas, E. (2020). Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen. EKOMABIS: Jurnal Ekonomi Manajemen Bisnis, 1(01), 1–14. https://doi.org/10.37366/ekomabis.v1i01.2
Hayani, H. (2012). Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Kepuasan Konsumen di Kedai Kaizar Lahat. GEMA : Jurnal Gentiaras Manajemen dan Akuntansi, 13(2), 85–94. https://doi.org/10.47768/gema.v13i2.234
Latour, B. (2018). Aramis. Aramis, 6(3), 1658–1667. https://doi.org/10.1628/978-3-16-156172-6
Mahanani, E., & Alam, I. K. (2022). Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga terhadap Loyalitas Pelanggan D’besto Cabang Darmaga Caringin Bogor, Jawa Barat. Jurnal Akuntansi dan Manajemen, 19(01), 11–21. https://doi.org/10.36406/jam.v19i01.550
Martono, dan I. (2014). Moh. Martono R.A.P dan Sri Setyo Iriani; Analisis Pengaruh Kualitas ... Jurnal Ilmu Manajemen, 2(April).
Runtunuwu, J., Oroh, S., & Taroreh, R. (2014). Pengaruh Kualitas Produk, Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Pengguna Cafe Dan Resto Cabana Manado. Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 2(3), 1803–1813. https://doi.org/10.35794/emba.v2i3.5973
Saidani B, & Arifin S. (2012). Pengaruh kualitas produk dan kualitas layanan terhadap kepuasan konsumen dan minat beli pada ranch market. Jurnal Riset Manajemen Sains Indonesia, 3(1), 1–22.
Sriyanto, A., & Utami, D. A. (2016). Pengaruh Kualitas Produk, Citra Merek dan Kualitas Layanan terhadap Keputusan Pembelian Produk Dadone di Jakarta. Ekonomika dan Manajemen, 5(2), 163–175.
Thompson, J. (1999). Quality product. Nursing management (Harrow, London, England : 1994), 6(8), 16–17. https://doi.org/10.7748/nm.6.8.16.s14
Vonk Noordegraaf, C., & Welles, G. W. H. (2023). Product quality. Greenhouse Climate Control: an Integrated Approach, 4(1), 92–97. https://doi.org/10.4324/9780080914947-10
Downloads
Additional Files
Published
How to Cite
Issue
Section
License
The copyright of this article was transferred to Universitas Mercu Buana if and when the article was accepted for publication. The undersigned below transfers all and all rights in and to paper including without limitation all copyright to UMB. The undersigned states and guarantees that the paper is genuine and that he is the author of the paper, except material that is clearly identified as the original source, with the notification of the permission of the copyright owner if necessary and has the power and authority to make and carry out this assignment. We state that this paper has not been published in the same form elsewhere.
Furthermore, I / We hereby transfer unlimited publicity rights to the above mentioned papers as a whole to Universitas Mercu Buana. Copyright transfers include the right to reproduce and distribute articles, including reprints, translations, photo reproductions, microforms, electronic forms offline and online or other reproductions that have similar properties. The appropriate author signs and accepts the responsibility for releasing this material on behalf of each and all co-authors. This agreement must be signed by at least one of the authors who has obtained approval from the co-author (s) where applicable.
After the submission of this agreement is signed by the appropriate author, changes in authorship or in the order of the registered author will not be accepted. Retained Rights or Provisions and Conditions Although the author is permitted to reuse all or part of the Work in another work, this does not include giving a third party request for reprinting, republishing, or any other type of reuse.
