Vol. 8 No. 1 (2025): APRIL 2025

Articles

• Peningkatan Minat Berkunjung Wisatawan Pada Objek Wisata Tangkahan di Kabupaten Langkat Melalui Penggunaan Media Sosial Instagram

  Maulizatul Ummi, Euis Widiati

  1-7

  • PDF   Article Views: 2025 times | Article Downloads: 1867 times

• Pengaruh Lingkungan Kerja, Leader Member Exchange dan Budaya Kaizen Terhadap Kinerja Karyawan PT Yamaha Music Manufacturing Asia Section Mechanical Part Grup Painting Printing

  Martiana Putri Rahayu, Fifi Hanafia

  8-18

  • PDF   Article Views: 1594 times | Article Downloads: 706 times

• Factors Influencing Purchase Intention with Brand Awareness as a Mediator on Fabric Product in Textile Industry

  Yustisiana Tika Hapsari, Prawira Fajarindra Belgiawan

  19-27

  • PDF   Article Views: 2044 times | Article Downloads: 1093 times

• Pengaruh Lingkungan kerja, Kepuasan kerja dan Beban kerja terhadap Kinerja Karyawan (Departemen Sewing PT. TPINC JAKARTA)

  Abdul Khafid, Nadhia Khoirunisa

  28-37

  • PDF   Article Views: 2572 times | Article Downloads: 3707 times

• Implementasi Digital Marketing Dalam Kualitas Produk Dan Daya Saing Terhadap Customer Purchase Order Pada Coffee Shop Kopi Kenangan

  Nurul Hidayah, Elyza Fauziah, Resti Aprilianti, Yani Fuzi Ananti, Nazwa Ramadhita, Retno Puwarni Setyaningrum

  38-63

  • PDF   Article Views: 2235 times | Article Downloads: 3759 times

• Examining the Role of Value Innovation on Competitive Advantage with Corporate Sustainability as Moderating Variable (Triple Bottom Approach)

  Afriapollo Syafarudin, Mombang Sihite, Tharriq Arrahman

  64-72

  • PDF   Article Views: 1601 times | Article Downloads: 922 times

• Pengaruh Organizational Culture Dan Reward Terhadap Employee Loyalty Pada My Kopi O! Bekasi Dimediasi Employee Engagement

  Arfia Putri Damayanti, Evi Fitriyanti, Vita Aulia Rachma, Retno Purwani Setyaningrum

  73-86

  • PDF   Article Views: 2206 times | Article Downloads: 1179 times

• Buy or Bye? The Implementation of Augumented Reality to Enhance Consumer Willingness to Buy Cosmetics

  Salsa Angraeni Furqon, Lizar Alfansi

  87-101

  • PDF   Article Views: 1357 times | Article Downloads: 662 times

• Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Digital Marketing Terhadap Loyalitas Pelanggan 24ever coffee

  Alma Syifa Rahma, Fuzha Melyani Putri, Ratu Dini Khomairo, Almira Zulaieka, Demak Sialagan

  102-111

  • PDF   Article Views: 1718 times | Article Downloads: 913 times

• Risk Management Analysis to Minimize the Occurrence of Fraud in ATM Machine Activities (A Study at XY Company in the Jakarta Area)

  Panji Mahardinata, Tukhas Shilul Imaroh

  112-116

  • PDF   Article Views: 1484 times | Article Downloads: 1048 times