Vol. 8 No. 1 (2025): APRIL 2025

Articles

• Peningkatan Minat Berkunjung Wisatawan Pada Objek Wisata Tangkahan di Kabupaten Langkat Melalui Penggunaan Media Sosial Instagram

  Maulizatul Ummi, Euis Widiati

  1-7

  • PDF   Article Views: 1907 times | Article Downloads: 1739 times

• Pengaruh Lingkungan Kerja, Leader Member Exchange dan Budaya Kaizen Terhadap Kinerja Karyawan PT Yamaha Music Manufacturing Asia Section Mechanical Part Grup Painting Printing

  Martiana Putri Rahayu, Fifi Hanafia

  8-18

  • PDF   Article Views: 1546 times | Article Downloads: 647 times

• Factors Influencing Purchase Intention with Brand Awareness as a Mediator on Fabric Product in Textile Industry

  Yustisiana Tika Hapsari, Prawira Fajarindra Belgiawan

  19-27

  • PDF   Article Views: 2004 times | Article Downloads: 1016 times

• Pengaruh Lingkungan kerja, Kepuasan kerja dan Beban kerja terhadap Kinerja Karyawan (Departemen Sewing PT. TPINC JAKARTA)

  Abdul Khafid, Nadhia Khoirunisa

  28-37

  • PDF   Article Views: 2507 times | Article Downloads: 3556 times

• Implementasi Digital Marketing Dalam Kualitas Produk Dan Daya Saing Terhadap Customer Purchase Order Pada Coffee Shop Kopi Kenangan

  Nurul Hidayah, Elyza Fauziah, Resti Aprilianti, Yani Fuzi Ananti, Nazwa Ramadhita, Retno Puwarni Setyaningrum

  38-63

  • PDF   Article Views: 2144 times | Article Downloads: 3466 times

• Examining the Role of Value Innovation on Competitive Advantage with Corporate Sustainability as Moderating Variable (Triple Bottom Approach)

  Afriapollo Syafarudin, Mombang Sihite, Tharriq Arrahman

  64-72

  • PDF   Article Views: 1567 times | Article Downloads: 856 times

• Pengaruh Organizational Culture Dan Reward Terhadap Employee Loyalty Pada My Kopi O! Bekasi Dimediasi Employee Engagement

  Arfia Putri Damayanti, Evi Fitriyanti, Vita Aulia Rachma, Retno Purwani Setyaningrum

  73-86

  • PDF   Article Views: 2146 times | Article Downloads: 1076 times

• Buy or Bye? The Implementation of Augumented Reality to Enhance Consumer Willingness to Buy Cosmetics

  Salsa Angraeni Furqon, Lizar Alfansi

  87-101

  • PDF   Article Views: 1322 times | Article Downloads: 589 times

• Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Digital Marketing Terhadap Loyalitas Pelanggan 24ever coffee

  Alma Syifa Rahma, Fuzha Melyani Putri, Ratu Dini Khomairo, Almira Zulaieka, Demak Sialagan

  102-111

  • PDF   Article Views: 1668 times | Article Downloads: 816 times

• Risk Management Analysis to Minimize the Occurrence of Fraud in ATM Machine Activities (A Study at XY Company in the Jakarta Area)

  Panji Mahardinata, Tukhas Shilul Imaroh

  112-116

  • PDF   Article Views: 1444 times | Article Downloads: 939 times