PRO-SOSIAL, ANTI-SOSIAL PENGGUNA MEDIA SOSIAL DI KALANGAN GENERASI MUDA
Keywords:
Prososial, Internet, Media sosialAbstract
Survei yang dilakukan berbagai lembaga riset international menunjukkan penggunaan Internet yang sangat tinggi di Indonesia. Pengguna Internet di Indonesia adalah yang paling sering menggunakan media sosial, dan Jakarta merupakan kota dengan pengguna Twitter paling aktif di dunia. Fenomena ini menimbulkan pertanyaan: apakah kegemaran generasi muda terhadap media sosial mampu memberikan pengaruh terhadap hubungan sosial mereka di dunia nyata? Dalam hal ini apakah penggunaan media sosial mampu mendorong generasi muda menjadi pro-sosial atau anti-sosial. Perilaku prososial mencakup tindakan yang luas berdasarkan keinginan untuk membantu orang lain melalui berbagai cara dalam berbagai bidang kehidupan manusia, baik politik maupun sosial. Indikator yang digunakan adalah sikap membantu orang lain dan sikap untuk bekerjasama dengan orang lain. Penelitian ini menggunakan metode survei, dan kuesioner dibagikan kepada generasi muda pengguna media sosial berusia 15 – 30 tahun yang berada di wilayah Jabodetabek. Hasil penelitian menunjukkan terdapat korelasi antara penggunaan media sosial dengan sikap membantu orang lain dengan koefisien korelasi 0.8. Hal ini berarti terdapat hubungan yang kuat dan terdapat ketergantungan. Begitu pula terdapat korelasi antara jumlah jam yang digunakan generasi muda dalam menggunakan media sosial dengan sikap mereka untuk bekerjasama dengan orang lain dengan tingkat koefisien korelasi 0.8
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