Email this article 
.jpg){kind=logo}
_.jpg)
The Influence of Tourism Experience and Online Reviews on Revisit Intention (A Study on the Tourism Business of Green Canyon Pangandaran)
Abstract
Tourism destination marketing strategies not only focus on creating experiences for tourists, but also need to pay attention to public perception on digital platforms through online reviews. This study aims to determine the effect of tourism experience and online reviews on revisit intention at the Green Canyon tourism business in Pangandaran Regency, West Java. This study uses quantitative methodology and uses a questionnaire as a tool to collect data from 150 respondents. The target population of this study consists of tourists who have visited Green Canyon Pangandaran at least once in the last three years (2023-2025) and have seen or given online reviews related to Green Canyon Pangandaran tourism on Google Maps, Social Media, and other platforms. Data were analyzed using multiple linear regression. The results showed that tourism experience and online reviews simultaneously have a positive and significant influence on the intention to revisit the Green Canyon Pangandaran tourism business. This research enriches the tourism behavior literature and provides insights for tourism managers to develop marketing strategies that focus on improving the quality of tourism experiences and managing online reviews to strengthen tourists' revisit intentions.
Keywords
Full Text:
PDFReferences
Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
Changchit, C., Klaus, T., & Lonkani, R. (2020). Online Reviews: What Drives Consumers to Use Them. Journal of Computer Information Systems, 1–10. https://doi.org/10.1080/08874417.2020.1779149
Darma, B. (2021). Statistika Penelitian Menggunakan SPSS (Uji Validitas, Uji Reliabilitas, Regresi Linier Sederhana, Regresi Linier Berganda, Uji t, Uji F, R2). Guepedia.
Fuza, Z. I. M., Hamid, M. A., Mahmood, R., Ahmad, Z., & Lah, C. Z. C. (2023). Memorable Tourism Experiences and Satisfaction Towards Revisit Intention at Tasik Puteri Terengganu. Proceedings of the 3rd International Conference on Management and Communication (ICMC 2023), 1-2 March, 2023, Kuala Terengganu, Malaysia, 132, 526–535. https://doi.org/10.15405/epsbs.2023.11.02.41
Gu, Y., & Zhu, J. (2023). The effect of online review and interaction on value co-creation in tourism virtual community. Cogent Social Sciences, 9(2). https://doi.org/10.1080/23311886.2023.2261234
Irrawati, M. D., & Mukaramah, M. (2024). Implementasi Metode Regresi Linear Berganda untuk Mengatasi Pelanggaran Asumsi Klasik. Studi Akuntansi, Keuangan, Dan Manajemen, 3(2), 83–94. https://doi.org/10.35912/sakman.v3i2.2743
Kementerian Pariwisata dan Ekonomi Kreatif. (2023, November 28). Serunya Memacu Adrenalin di Tengah Keindahan Alam Pangandaran. Kementerian Pariwisata Dan Ekonomi Kreatif/Badan Pariwisata Dan Ekonomi Kreatif Republik Indonesia. https://kemenparekraf.go.id/ragam-pariwisata/serunya-memacu-adrenalin-di-tengah-keindahan-alam-pangandaran
Kurniasari, D. (2021). Pengertian Teknik Pengolahan Data dan Macam-Macam Jenisnya. DQLab. https://dqlab.id/pengertian-teknik-pengolahan-data-dan-macam-macam-jenisnya
Mardiatmoko, G.-. (2020). Pentingnya Uji Asumsi Klasik pada Analisis Regresi Linier Berganda. BAREKENG: Jurnal Ilmu Matematika Dan Terapan, 14(3), 333–342. https://doi.org/10.30598/barekengvol14iss3pp333-342
Nguyen Huu, T., Nguyen Ngoc, H., Nguyen Dai, L., Nguyen Thi Thu, D., Truc, L. N., & Nguyen Trong, L. (2024). Effect of tourist satisfaction on revisit intention in Can Tho City, Vietnam. Cogent Business and Management, 11(1). https://doi.org/10.1080/23311975.2024.2322779
Oliveira, C., Rita, P., & Moro, S. (2021). Unveiling island tourism in cape verde through online reviews. Sustainability (Switzerland), 13(15). https://doi.org/10.3390/su13158167
Rochaety, E., Tresnati, R., & Latief, A. M. (2019). Metodologi Penelitian Bisnis: Dengan Aplikasi SPSS (2nd ed.). Mitra Wacana Media.
Su, L., Yang, Q., Swanson, S. R., & Chen, N. C. (2022). The impact of online reviews on destination trust and travel intention: The moderating role of online review trustworthiness. In Journal of Vacation Marketing (Vol. 28, Issue 4, pp. 406–423). SAGE Publications Ltd. https://doi.org/10.1177/13567667211063207
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Sulistyono, D., Sanaji, & Artanti, Y. (2024). Pengaruh Daya Tarik Wisata, Fasilitas Pariwisata, Aksesbilitas, Pengalaman Wisata Terhadap Niat Berkunjung Ulang Wisatawan (Studi Pada Pengunjung Kawasan Wisata Telaga Sarangan Magetan). Journal of Economic, Bussines and Accounting (COSTING), 7(Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)), 5.
Vada, S., Prentice, C., Filep, S., & King, B. (2022). The influence of travel companionships on memorable tourism experiences, well-being, and behavioural intentions. International Journal of Tourism Research, 24(5), 714–724. https://doi.org/10.1002/jtr.2533
Wiskulski, T. (2024). The Impact of Tourist Experience and Satisfaction on Revisit Intention: A Case Study of Polish Tourists in Croatia. Acta Scientiarum Polonorum, Administratio Locorum, 23(2), 331–342. https://doi.org/10.31648/aspal.8801
Xu, S., Leelapattana, W., Tsai, C. F., & Sitthikun, S. (2024). Tourism Experience and Tourist Satisfaction Impacted on Revisit Intention: A Case Study of Tongling Grand Canyon Scenic Area, Jingxi City, China. Pakistan Journal of Life and Social Sciences, 22(2), 7776–7792. https://doi.org/10.57239/PJLSS-2024-22.2.00586
Zhu, Z., Zhao, Y., & Wang, J. (2024). The impact of destination online review content characteristics on travel intention: experiments based on psychological distance perspectives. Aslib Journal of Information Management, 76(1), 42–64. https://doi.org/10.1108/AJIM-06-2022-0293
DOI: http://dx.doi.org/10.22441/jimb.v11i3.33618
Refbacks
- There are currently no refbacks.
Copyright (c) 2025 Jurnal Ilmiah Manajemen dan Bisnis
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Jurnal Ilmiah Manajemen dan Bisnis
Fakultas Ekonomi dan Bisnis Universitas Mercu Buana
Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650
Tlp./Fax: +62215871335
ISSN: 2460-8424
E-ISSN: 2655-7274
http://publikasi.mercubuana.ac.id/index.php/jimb
This journal is indexed by:
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.