PENGARUH PRIVACY CONCERNS, ENTERTAINMENT dan PEER INFLUENCE TERHADAP ATTITUDE TOWARD SNA (SOCIAL NETWORKING ADVERTISING)

Randy Chandra

Abstract


This study aimed to identify the influence of Privacy Concerns, Entertainment and Peer Influence on Attitude toward SNA (Social Networking Advertising). With a total of 150 respondents were involved. This research conducted on students of the Faculty of Economics and Business, University of Mercu Buana using SEM Lisrel 8.7 for data processing.  The results of processing obtained Privacy Concerns T-value = 2.36, Entertainment T-value = 2.85 and Peer Influence T-value = 3.50 all variables here significant effect on Attitude toward SNA (Social Networking Advertising).

Keywords: Privacy Concerns, Entertainment dan Peer Influence


Full Text:

PDF


DOI: http://dx.doi.org/10.22441/jimb.v1i1.562

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Jurnal Ilmiah Manajemen dan Bisnis



Jurnal Ilmiah Manajemen dan Bisnis
Fakultas Ekonomi dan Bisnis Universitas Mercu Buana
Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650
Tlp./Fax: +62215871335

ISSN: 2460-8424
E-ISSN: 2655-7274


http://publikasi.mercubuana.ac.id/index.php/jimb

This journal is indexed by:

   

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Web Analytics Made Easy - StatCounter
View My Stats