Parmariza, Yennida, Universitas Mercu Buana, Indonesia

• Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis - Articles
  The Influence of Hedonic Shopping Motivation, Ease of Use, Customer Reviews, and Electronic Word of Mouth on Impulse Buying Behavior at Shopee E-Commerce During The COVID-19 Pandemic
  Abstract  PDF

Jurnal Ilmiah Manajemen dan Bisnis
Fakultas Ekonomi dan Bisnis Universitas Mercu Buana
Jl. Raya Meruya Selatan, Kembangan, Jakarta 11650
Tlp./Fax: +62215871335

ISSN: 2460-8424
E-ISSN: 2655-7274

http://publikasi.mercubuana.ac.id/index.php/jimb

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