IMPLEMENTASI DATA MINING PADA PENJUALAN TIKET PESAWAT MENGGUNAKANALGORITMA APRIORI (Studi Kasus: PT. Pesona Ceria Travel)
Keywords:
Data Mining, Algoritma Apriori, Association Rule, Penjualan Tiket PesawatAbstract
Semakin banyaknya jumlah travel yang berkembang saat ini, membuat para pengelola ingin
menunjukan strategi pemasaran yang lebih baik, salah satuya adalah PT. Pesona Ceria Trevel yang
ingin meningkatkan penjualan tiket pesawat. Dalam kegiatan sehari -hari PT. Pesona Ceria Travel
mempekerjakan staff tiketing untuk mengelola penjualan tiket. untuk mengetahui tiket yang paling
laku terjual, PT. pesona Ceria Trevel membutuhkan aplikasi yang dapat menampilkan laporan
penjualan tiket sehingga mempermudah owner untuk menentukan promosi pada tiket tersebut. Pa da
kasus ini, digunakan data mining dengan metode Algoritma Apriori untuk menemukan freku ensi item
set pada sekumpulan data. Dengan algoritm ini didapatkan kumpulan tiket pesawat yang sering
terjual yaitu Lion Air, Citilink, Garudan dan Batik Air. Asosiasi ini didapat dengan nilai Support
minimal 30% dan nilai Confident 80%. Berdasarkan hasil pengujian dapat disimpulkan bahwa
aplikasi yang dibangun berhasil sesuai rancangan dan dapat memberikan masukan kombinasi tiket
yang sering dipesan pada waktu yang ditentukan.
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