DAYA TARIK TALENT BERKEBUTUHAN KHUSUS SEBAGAI BENTUK KOMUNIKASI PEMASARAN DALAM EVENT MUSIK "MENGEJAR MIMPIKU" OLEH IKATAN TERAPI MUSIK INDONESIA
Kata Kunci:
Event, Musik, Difabel, Komunikasi PemasaranAbstrak
Mereka yang berkebutuhan khusus dapat dibilang adalah mereka yang memiliki berbagai keterbatasan ataupun perkembangannya berada di luar perkembangan pada umumnya. Mereka hanya tampil dalam lingkup yang kecil dan internal. Jarang sekali acara ataupun konser yang dapat memberikan mereka kesempatan untuk boleh memaksimalkan potensi dan kemudian menampilkannya secara menyeluruh. Selain itu, sedikit pula konser musik yang ramah terhadap mereka yang berkebutuhan khusus.
Konser mengejar mimpiku adalah sebuah konser yang dibintangi oleh anak-anak berkebutuhan khusus. Mereka akan menampilkan lagu-lagu yang diiringi oleh orkestra. Para penampil di konser ini adalah mereka yang lolos audisi ataupun secara khusus diundang oleh Ikatan Terapi Musik Indonesia (ITMI). Melalui pandangan tersebut, maka penelitian ini ingin mengetahui penerapan komunikasi pemasaran melalui daya tarik talent berkebutuhan khusus, yang digunakan komunitas Ikatan Terapi Musik Indonesia dalam menyelenggarakan konser bagi anak disabilitas tersebut.
Adapun metode penelitian yang digunakan adalah dengan studi kasus. Dengan fokus pada kasus mengenai penerapan strategi komunikasi pemasaran yang digunakan komunitas Ikatan Terapi Musik Indonesia dalam menyelenggarakan konser bagi anak berkebutuhan khusus. Hasil penelitian ini diharapkan mampu menjadi model strategi komunikasi pemasaran event musik bagi anak berkebutuhan khusus.
Kata Kunci: Event, Musik, Difabel, Komunikasi Pemasaran
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2026 Marcommers : Jurnal Marketing Communication and Advertising
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
The copyright to this article is transferred to Universitas Mercu Buana (UMB) if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to UMB. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that:
1. This paper has not been published in the same form elsewhere.
2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to UMB. The copyright transfer covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.
2. Authors may reproduce or authorize others to reproduce the Work or derivative works for the authors personal use or for company use, provided that the source and the UMB copyright notice are indicated, the copies are not used in any way that implies UMB endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
3. Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
