Strategi Komunikasi Guru dalam Pembelajaran Seni Budaya Siswa SMK Ghama Caraka di Kota Depok Jawa Barat
DOI:
https://doi.org/10.22441/marcommers.v14i2.24181Keywords:
Strategi Komunikasi, Komunikasi Guru–Siswa, Seni Budaya, PAIKEM, Pendidikan BroadcastingAbstract
Penelitian ini bertujuan mendeskripsikan strategi komunikasi guru dalam pembelajaran Seni Budaya di SMK Ghama Caraka, Kota Depok, yang memiliki orientasi pendidikan broadcasting. Penelitian menggunakan pendekatan kualitatif deskriptif; pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi, dengan analisis yang merujuk pada kondensasi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menguraikan tujuh strategi komunikasi guru, yaitu mengaitkan materi dengan contoh nyata, mengajarkan teknik bertanya, mengajukan pertanyaan pemantik, menerapkan kolaborasi kelompok, memberikan tugas berpikir kritis, menyampaikan tema pembelajaran, dan mendorong siswa aktif bertanya. Keterangan informan juga menunjukkan penggunaan pendekatan PAKEM/PAIKEM dan pentingnya komunikasi dua arah yang disesuaikan dengan karakter siswa. Temuan ini menggambarkan praktik pengemasan pesan serta fasilitasi interaksi dalam pembelajaran seni pada konteks kejuruan broadcasting. Kontribusi penelitian terutama terletak pada deskripsi komunikasi instruksional; data yang tersedia belum memungkinkan pengukuran efektivitas strategi terhadap keterlibatan siswa ataupun klaim tentang keberhasilan komunikasi pemasaran digital.
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