ANALISIS PREFERENSI KONSUMEN HOTEL DENGAN METODE KANO BERDASARKAN DIMENSI SERVQUAL
Abstract
Keywords
Full Text:
PDFReferences
Amini, A. Mahdi, D. Mino, A. dan Zahra, A. (2012). Effectiveness of Marketing Strategies and Corporate Image on Brand Equity as a Sustainable Competitive Advantage. Journal of Contemporary Research In Business. Volume 4, No 2.
Arikunto, S. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta
Astuti, A.Y.Dwi, S. dan Purwani, A. (2018). Pemetaan Preferensi Mayarakat Pada Sekolah Muhammadiyah Dengan Metode Kano. JurnalIntegrasi Sistem Industri. Vol. 5, No. 1
Berger, C. Blauth, R. dan Boger, D. et al. (1993), Kano methods for understanding’s customer defined quality. The Center for Quality Manajement Journal 2, no 4
Jatiningrum, W.S. dan Hasan, M. (2017). Studi Preferensi Konsumen Terhadap Produk Sepatu Gunung, Jurnal Ilmiah Teknik Industri. ISSN 1412-6869
Nurhidayat, I. Suhendra, A.A. dan Tripiana, W. (2018). Analisis Kebutuhan Cutomer Yellow Truck Dengan Metode Kano Berdasarkan Dimensi Service Quality. e-Proceedingof Engineering. Vol. 5, No. 1
Parasuraman, A. (2001). The Behaviorial Consequenses of Service Quality. Jurnal of Marketing. Vol 60.
Putri, A.M. (2016). Penerapan Model KanoPada Analisis Kepuasan Pengunjung Perpustakaan Institut Pertanian Bogor Terhadap Fasilitas Dan Pelayanan. Institut Pertanian Bogor: Bogor
Sugiyono. (2004). Metode Penelitian. Bandung: Alfabeta.
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alabet.
Taherdoost, H. (2016). Validity and Reliability of the Research Instrument; How to Test the Validation of a Questionnaire/Survey in a Research. International Journal of Academic Research in Management (IJARM). Vol. 5, No. 3
Tjiptono, F. (1996). Manajemen Jasa. Yogyakarta: Andi
Walden, D. (1993). Kano’s Methods for Understanding Customer-defined Quality. Dalam Center for Quality Management Journal Vol. 2 No. 4.
DOI: http://dx.doi.org/10.22441/pasti.2021.v15i3.009
Refbacks
- There are currently no refbacks.
Jurnal PASTI (Penelitian dan Aplikasi Sistem dan Teknik Industri)
Teknik Industri, Fakultas Teknik, Universitas Mercu Buana
Jl. Meruya Selatan, Kembangan, Jakarta Barat 11650
Tlp./Fax: +62215871335
p-ISSN: 2085-5869 / e-ISSN: 2598-4853
http://journal.mercubuana.ac.id/index.php/pasti/
This journal is indexed by:
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.