Vol. 9 No. 3 (2019): MIX: Jurnal Ilmiah Manajemen

Articles

• CUSTOMER LOYALTY FROM PERSPECTIVE OF MARKETING MIX STRATEGY AND CUSTOMER SATISFACTION A study from Grab - Online Transportation in Era of Industrial Revolution 4.0

  Ade Permata Surya

  394 - 406

  • PDF   Article Views: 5178 times | Article Downloads: 2147 times

• BOARD GENDER DIVERSITY AND ITS IMPACT ON FIRM VALUE AND FINANCIAL RISK

  yunia panjaitan

  407 - 420

  • PDF   Article Views: 3764 times | Article Downloads: 2123 times

• The Effect of Financial Knowledge on Financial Literacy with Mediated by Financial Behavior in Society of Palembang City South Sumatera

  YULIANI YULIANI

  421 - 430

  • PDF   Article Views: 7588 times | Article Downloads: 2607 times

• PENGARUH BRAND IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND EQUITY (SURVEI TERHADAP NASABAH BANK BNI SYARIAH DI KOTA PALEMBANG)

  Heni Yuvita

  431 - 446

  • PDF   Article Views: 5450 times | Article Downloads: 2162 times

• MODEL KELELAHAN EMOSIONAL: ANTASEDEN DAN DAMPAKNYA TERHADAP KEPUASAN KERJA DAN KOMITMEN ORGANISASI DOSEN

  Siti Mujiatun, jufrizen jufrizen, Pandapotan Ritonga

  447 - 465

  • PDF   Article Views: 3771 times | Article Downloads: 2066 times

• Pembentuk Word of Mouth pada Perusahaan Penerbangan Bertarif Murah di Indonesia

  Yasintha Soelasih, Sumani Sumani

  466 - 479

  • PDF   Article Views: 2430 times | Article Downloads: 989 times

• MANAJEMEN RANTAI PASOK: IMPLEMENTASI DAN EFEKTIVITAS MEDIA SOSIAL DALAM PENGELOLAAN BISNIS RADIO (Studi pada Radio 89.6FM IRadio Jakarta)

  Ahmad Mulyana

  498 - 512

  • PDF   Article Views: 1882 times | Article Downloads: 1690 times

• DO ASIAN AND NON-ASIAN DIFFERENT? A COMPARATIVE STUDY OF SENIOR TOURISTS’ MOTIVATION WHEN TRAVELLING TO BALI

  Serli Wijaya

  513 - 527

  • PDF   Article Views: 2335 times | Article Downloads: 931 times

• Building the Relationship Quality Model: An Investigation of the Chemical Industry

  Andreas Samudro, Ujang Sumarwan, Megawati Simanjuntak, Eva Z Yusuf

  528 - 543

  • PDF   Article Views: 3877 times | Article Downloads: 1059 times

• REFLEKSI PENELITIAN BUDAYA ORGANISASI DI INDONESIA

  Rina Yuli Ningsih, Doddy Setiawan

  480 - 497

  • PDF   Article Views: 5915 times | Article Downloads: 2027 times