Impulse Buying in Fashion Retail: Evidence at the Department Store in Daerah Istimewa Yogyakarta
DOI:
https://doi.org/10.22441/jimb.v7i1.10264Keywords:
shopping lifestyle, fashion involvement, store atmosphere, impulse buying behaviorAbstract
Abstract: This study aims to examine shopping lifestyle, fashion involvement, store atmosphere as an antecedent of impulse buying behavior. The research population has made repeat purchases at the Matahari Department Store Malioboro Mall, Yogyakarta. The sampling method uses purposive sampling, with a total sample of 115 respondents. The data analysis method uses Descriptive Analysis and Multiple Linear Regression Analysis. The results found that shopping lifestyle, fashion involvement, store atmosphere partially or simultaneously affect impulse buying behavior
Keywords: shopping lifestyle, fashion involvement, store atmosphere, impulse buying behavior
Downloads
References
Ayatina, W. P., & Sumarmi, S. (2020). Analisis pengaruh promosi penjualan, penataan produk, dan suasana mall terhadap pembelian tidak terencana (studi kasus ramayana Departent Store Yogyakarta). Fokus, 10(2), 203–2017.
Berman, B., & Evans, J. R. (2013). Retail Management A Strategic Approach. In S. Wall (Ed.), Retail Management: A Strategic Approach (Twelfth Ed). Pearson.
Bhakat, R. S., & Muruganantham, G. (2013). A Review of Impulse Buying Behavior. International Journal of Marketing Studies, 5(3). https://doi.org/10.5539/ijms.v5n3p149
C, M. J., & Michael, M. (2002). Perilaku Konsumen Jilid 1. Erlangga.
Christina, W., & Utami. (2017). Manajemen Ritel Strategi dan Implementasi Ritel Modern. Salemba Empat.
Fajar, L. (2008). Manajemen Pemasaran. Graha Ilmu.
Febriani, S. ., & Purwanto, N. (2019). Pengaruh Shopping Lifestyle dan Fashion Involvement Terhadap Impulse Buying Behavior Pada Konsumen Hijab Butik Rabbani Jombang. Jurnal Riset Manajemen Dan Bisnis Dewantara, 2(2), 53–62.
Imbayani, I. G. A., & Novarini, N. N. A. (2018). Pengaruh Shopping Lifestyle, Fashion Involvement Dan Positive Emotion Terhadap Impulse Buying Behavior. Jurnal Ilmiah Manajemen & Bisnis, 3(2), 199–210.
Japarianto, E., & Sugiharto, S. (2011). Pengaruh Shopping Life Style Dan Fashion Involvement Terhadap Impulse Buying Behavior Masyarakat High Income Surabaya. Jurnal Manajemen Pemasaran, 6(1), 32–41. http://puslit2.petra.ac.id/ejournal/index.php/mar/article/view/18388
Khan, M. (2006). Consumer Behaviour and Advertising Management. New Age International Publishers.
Kosyu, D. A. (2014). Pengaruh Hedonic Shopping Motives Terhadap Shopping Lifestyle dan Impulse Buying(Survei pada Pelanggan Outlet Stradivarius diGalaxyMall Surabaya).
Kotler, P., & Keller, K. L. (2012). Manajemen Pemasaran, Jilid 1 Edisi 13. Erlangga.
Levy, Michael, Weitz, Baron, A., Ghrewal, & Dhruv. (2014). Retailing Management. McGraw Hill Education.
Lisda, R. (2010). Menciptakan Impulse Buying Behavior. Majalah Ilmiah Informatika, 1(3), 56–68.
Prastia, E. . (2013). Pengaruh Shopping Lifestyle, Fashion Involvement dan Hedonic Shopping Value Terhadap Impulse Buying Behavior pelanggan toko Elizabeth Surabaya. Jurnal Manajemen & Kewiausahaan, 7.
Rook, D. W., & Fisher, R. J. (1995). Normative Influences on Impulsive Buying Behavior. Journal of Consumer Research, 22(3), 305. https://doi.org/10.1086/209452
Serliani, A., Nurdin, S., & Rahayu, Y. . (2019). Pengaruh Fashion Involvement dan Shopping Lifestyle Terhadap Impulse Buying Behavior Pada Produk Shopie Paris. Jurnal Sain Manajemen, 1(1), 28–39.
Temaja, I. K. W. ., Rahanatha, G. ., & Yasa, N. N. . (2015). Pengaruh Fashion Involvement , Atmosfer Toko Dan Promosi Penjualan Terhadap Impulse Buying Behavior Pada Matahari Departmet Store Di Kota Denpasar. E-Jurnal Manajemen Unud, 4(6), 1466–1482.
Vieira, V. A. (2013). Stimuli-organism-response framework: A meta-analytic review in the store environment. Journal of Business Research, 66(9), 1420–1426. https://doi.org/10.1016/j.jbusres.2012.05.009
Wijaya, C. ., Achmad, F., & Sunarti. (2014). Pengaruh Atmosfer Toko Terhadap Pembelian Impulsif Survei pada Konsumen yang Melakukan Pembelian Impulsif Pada Giant Hypermarkt Mall Olympic Garden Kota Malang. Jurnal Administrasi Bisnis, 17(2), 1–8.
Winantri. (2016). Pengaruh kondisi emosi Dan Store Atmosphere Terhadap Impulse Buying Di Indomart Cabang Desa Tampaksiring. Jurnal Pendidikan Ekonomi, 7(2).
Downloads
Additional Files
Published
How to Cite
Issue
Section
License
The copyright of this article was transferred to Universitas Mercu Buana if and when the article was accepted for publication. The undersigned below transfers all and all rights in and to paper including without limitation all copyright to UMB. The undersigned states and guarantees that the paper is genuine and that he is the author of the paper, except material that is clearly identified as the original source, with the notification of the permission of the copyright owner if necessary and has the power and authority to make and carry out this assignment. We state that this paper has not been published in the same form elsewhere.
Furthermore, I / We hereby transfer unlimited publicity rights to the above mentioned papers as a whole to Universitas Mercu Buana. Copyright transfers include the right to reproduce and distribute articles, including reprints, translations, photo reproductions, microforms, electronic forms (offline, online) or other reproductions that have similar properties. The appropriate author signs and accepts the responsibility for releasing this material on behalf of each and all co-authors. This agreement must be signed by at least one of the authors who has obtained approval from the co-author (s) where applicable.
After the submission of this agreement is signed by the appropriate author, changes in authorship or in the order of the registered author will not be accepted. Retained Rights / Provisions and Conditions Although the author is permitted to reuse all or part of the Work in another work, this does not include giving a third party request for reprinting, republishing, or any other type of reuse.
