STRATEGI PEMASARAN MELALUI IDENTIFIKASI FAKTOR PENTING YANG MEMPENGARUHI KONSUMEN MEMBELI  MOBIL GREAT NEW  XENIA DI WILAYAH JAKARTA SELATAN

Soecahyadi Soecahyadi; Alvita Sari

doi:10.22441/jimb.v3i3.3857

STRATEGI PEMASARAN MELALUI IDENTIFIKASI FAKTOR PENTING YANG MEMPENGARUHI KONSUMEN MEMBELI MOBIL GREAT NEW XENIA DI WILAYAH JAKARTA SELATAN

Authors

Soecahyadi Soecahyadi Program Studi Teknik Industri, Fakultas Teknik, Universitas Sahid Jakarta
Alvita Sari Program Studi Manajemen, Fakultas Ekonomi Bisnis, Universitas Mercubuana

DOI:

https://doi.org/10.22441/jimb.v3i3.3857

Keywords:

Analisa Faktor, Great New Xenia, Strategi Pemasaran,

Abstract

Kondisi pasar otomotif yang bergejolak tidak menjadi kendala yang berarti untuk
penjualan multi purposes vehicles (MPV) yang di bundel dengan harga lebih rendah.PT.
Daihatsu Astra Motor Daihatsu memperkenalkan produk terbaru mereka Great New Xenia
termasuk mobil kelas low dan mid-end. Tujuan dari penelitian ini adalah mendapatkan
faktor penting yang mempengaruhi konsumen dalam keputusan membeli mobil Daihatsu
Great New Xenia, serta menentukan strategi pemasaran yang tepat dalam rangka
meningkatkan penjualan. Faktor penting yang menjadi minat konsumen dalam membeli
mobil Daihatsu Great New Xenia adalah dinamakan faktor Features yang terdiri atas
mobil yang memiliki fitur-fitur yang lengkap, desain keseluruhan sangat menarik,
kemudahan dalam mengoperasikan kendaraan baik yang manual maupun yang matic serta
kemudahan metode atau cara pembayaran yang ditawarkan dealer kepada para calon
pembeli.Strategi pemasaran yang perlu dilakukan oleh PT. Astra Daihatsu Motor, Tbk
dalam rangka meningkatkan penjualan adalah dengan Melakukan berbagai kegiatan
promosi yang mengedepankan Features kendaraan.

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Published

2018-09-10

How to Cite

Soecahyadi, S., & Sari, A. (2018). STRATEGI PEMASARAN MELALUI IDENTIFIKASI FAKTOR PENTING YANG MEMPENGARUHI KONSUMEN MEMBELI MOBIL GREAT NEW XENIA DI WILAYAH JAKARTA SELATAN. Jurnal Ilmiah Manajemen Dan Bisnis, 3(3), 332–348. https://doi.org/10.22441/jimb.v3i3.3857

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Issue

Vol. 3 No. 3 (2017): Jurnal Ilmiah Manajemen dan Bisnis

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Articles

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