PENGARUH HARGA DAN LOKASI TERHADAP  KEPUTUSAN PEMBELIAN (Studi Kasus pada Perumahan Ciujung River Park Serang, Banten)

Rani Puspa; Angrian Permana; Sesiyana Nuryanti

doi:10.22441/jimb.v3i2.3849

PENGARUH HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Perumahan Ciujung River Park Serang, Banten)

Penulis

Rani Puspa STIE Bina Bangsa, Serang, Banten, Indonesia
Angrian Permana STIE Bina Bangsa, Serang, Banten, Indonesia
Sesiyana Nuryanti STIE Bina Bangsa, Serang, Banten, Indonesia

DOI:

https://doi.org/10.22441/jimb.v3i2.3849

Kata Kunci:

Harga, Lokasi, Keputusan Pembelian,

Abstrak

Variabel dalam penelitian ini adalah Price (X1), Location (X2) dan Purchase Decision
(Y). Tujuan dari penelitian ini adalah untuk mengetahui pengaruh harga keputusan
pembelian, lokasi pengambilan keputusan, pengaruh harga dan lokasi keputusan
pembelian pada Ciujung River Park Residence. Penelitian ini menggunakan alat
kuesioner kepada 55 responden. Peneliti menggunakan alat bantu, bernama SPSS untuk
mendapatkan hasil datanya. Peneliti menggunakannya untuk mendapatkan hasil
validitas, reliabilitas, asumsi klasik, regresi sederhana, regresi berganda, korelasi, dan uji
hipotesis. Hasil penelitian menunjukkan bahwa variabel (harga) berpengaruh terhadap
keputusan pembelian, variabel kedua (lokasi) berpengaruh terhadap keputusan
pembelian, dan hasil terakhir menunjukkan bahwa harga dan lokasi berpengaruh
terhadap keputusan pembelian di Ciujung River Park Residence.

Unduhan

Data unduhan belum tersedia.

Unduhan

PDF (English)

Diterbitkan

2018-09-10

Cara Mengutip

Puspa, R., Permana, A., & Nuryanti, S. (2018). PENGARUH HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Perumahan Ciujung River Park Serang, Banten). Jurnal Ilmiah Manajemen Dan Bisnis, 3(2), 205–215. https://doi.org/10.22441/jimb.v3i2.3849

Unduh Sitasi

Terbitan

Vol 3 No 2 (2017): Jurnal Ilmiah Manajemen dan Bisnis

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