KINERJA RANTAI PASOK SAYURAN DAN PENERAPAN CONTRACT FARMING MODELS

Abstract

Abstract. A good supply chain requires strong collaboration, coordination, and
integration within each components of the chain involved. Such role is held by PT
Bimandiri Agro Sedaya as a driven between farmers and modern market. However, in
the marketing process, PT Bimandiri has a problem in the lack of supply of vegetables
allegedly due to lack of vegetables produced by partner farmers. This study aimed to
analyze performance of vegetable supply chains and contract farming partnerships in
PT Bimandiri Agro Sedaya. Data processing method are Supply Chain Operation
Reference (SCOR) analysis, and Contract Farming Models analysis with respondents
20 partner farmers and staff of PT Bimandiri. The results of chain performance
measurements showed attribute of reliabilities in the advantage position so that the
performance of the supply chain of vegetables should be improved. Attributes of
responsiveness and flexibility of the firm in a superior position. The result of a suitable
agricultural partnership contract analysis to support supply chain performance is the
Centralized Model. The company buys vegetables from farmers and then packs the
vegetables to distribute to the modern retail. Strategic efforts that done to improve
supply chain performance by building cooperation with suppliers.

Keywords: contract farming, SCOR, supply chain, vegetable