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Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen Investigations of Customer Loyalty: Strengthening Product Quality, Brand Image and Customer Satisfaction Abstract  PDF
Enjang Sudarman, Harries Madiistriyatno, Ikbal Sudarman
 
Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen ANALISIS PERBEDAAN PERSEPSI BUSINESS BRAND LINTAS GENERASI PADA ANGKATAN VIII “FAMILY BUSINESS UNIVERSITAS CIPUTRA” Abstract  PDF
Metta Padmalia
 
Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen CELEBRITY ENDORSEMENT DAN CITRA PRODUK HALAL DALAM MEMBANGUN LOYALITAS MEREK: STUDI PADA KOSMETIK WARDAH Abstract  PDF
Nalal Muna, Mutia Rahmi Pratiwi, Amida Yusriana
 
Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen MEMBANGUN CITRA MEREK PERUSAHAAN DAN KUALITAS PRODUK DALAM MEMEDIASI PENGARUH E-WOM PADA KEPUTUSAN PEMBELIAN MELALUI APLIKASI DIGITAL Abstract  PDF
Yudi Nur supriadi, Dianwicaksih Arieftiara, Desmintari Desmintari, Eeng Ahman
 
Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT Abstract  PDF
Keni Keni, Callista Callista
 
Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION Abstract  PDF
Genoveva Genoveva, Dian Ridho Samukti
 
Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI Abstract  PDF
Raden Bagus Faizal Irany Sidharta, Ni Luh Ariningsih Sari, Wayan Suwandha
 
Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen PENGARUH PERSEPSI MEREK JASA TERHADAP SERVICE QUALITY, VALUE DAN LOYALITAS PELANGGAN: STUDI INDUSTRI LOW COST AIRLINES INDONESIA Abstract  PDF
Samuel Pandhega, Sri Rahayu Hijrah Hati, Savira Miranti
 
Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen CREATING ONLINE PURCHASE DECISION AND BRAND IMAGE BASED ON ADVERTISING EFFECTIVENESS WITH EPIC MODEL Abstract  PDF
Harrie Lutfie, Dandy Marcelino
 
Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen PENGARUH EXPERIENTIAL MARKETING DAN CITRA MEREK TERHADAP KEPUASAN PENUMPANG KERETA API BISNIS Abstract  PDF
Yasintha Soelasih
 
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