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Vol 12, No 2 (2022): MIX: Jurnal Ilmiah Manajemen Trust is felt to be a Good Trigger in Marketing and Green Products in Generating Purchase Interest Abstract  PDF
I Nyoman Rasmen Adi, Made Mulyadi, I Nengah Wirsa, I Nengah Dasi Astawa, Made Setini
 
Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN Drivers of Young Consumers’ Willingness to Reduce Food Waste and Buy Intelligent Packaging Abstract  PDF
Hendy Suwandi, Nyiayu Rania Zalfaa Bakrie, Aurelia Vianney, Evelyn Hendriana
 
Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN Embracing Sustainability in Purchase Behavior Using the Theory of Planned Behavior Abstract  PDF
Azura Rizkiatami, Yolanda Masnita, Kurniawati Kurniawati
 
Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION Abstract  PDF
Genoveva Genoveva, Dian Ridho Samukti
 
Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen THE IMPLICATION OF GREEN MARKETING THAT INFLUENCE THE CUSTOMER AWARENESS TOWARDS THEIR PURCHASE DECISION Abstract  PDF
Yanto Ramli, Dudi Permana, Mochamad Soelton, Swarmilah Hariani, Tantri Yanuar
 
Vol 6, No 1 (2016): MIX: Jurnal Ilmiah Manajemen ANTROPOMORFISME KONSUMEN PADA ALAM DAN PENGARUHNYA PADA SIKAP TERHADAP PROGRAM GREEN CAUSE-RELATED MARKETING Abstract  PDF
Dwinita Laksmidewi, Yasintha Soelasih
 
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