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Vol 12, No 2 (2022): MIX: Jurnal Ilmiah Manajemen Trust is felt to be a Good Trigger in Marketing and Green Products in Generating Purchase Interest Abstract  PDF
I Nyoman Rasmen Adi, Made Mulyadi, I Nengah Wirsa, I Nengah Dasi Astawa, Made Setini
 
Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen PENGARUH SEPULUH EKUITAS MEREK TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN SEPATU BATA BERDASARKAN SIKAP KONSUMEN Abstract  PDF
Ambar Rukmi Dyah Kusumawardani, Jono M. Munandar, Mukhamad Najib
 
Vol 12, No 1 (2022): MIX: Jurnal Ilmiah Manajemen The Effectiveness of Social Media Advertisement in The Indonesian Sneakers Industry: Application of The Extended Advertising Value Model Abstract  PDF
Alvin Achmad, Antonius Indra Saputra, Aulia Fadhil Ardiansyah, Evelyn Hendriana
 
Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN Store Layout and Purchase Intention: Unraveling a Complex Nexus on Indonesian Minimarket Abstract  PDF
Elkana Timotius, R Dimas Widya Putra
 
Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users Abstract  PDF
Raeni Dwi Santy, Muhammad Iffan
 
Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen PENGARUH KREDIBILITAS ENDORSER TERHADAP MINAT BELI DENGAN TIGA TIPE KONSUMEN PADA INDUSTRI BUSANA MUSLIMAH Abstract  PDF
Ayu Ningsetya Mardika Riskhi, Jono M Munandar, Mukhamad Najib
 
Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen PURCHASE INTENTION PADA PRODUK BANK SYARIAH DITINJAU DARI BRAND AWARENESS DAN BRAND IMAGE DENGAN TRUST SEBAGAI VARIABEL MEDIASI Abstract  PDF
Raden Bagus Faizal Irany Sidharta, Ni Luh Ariningsih Sari, Wayan Suwandha
 
Vol 8, No 3 (2018): MIX: Jurnal Ilmiah Manajemen PERANAN EKOLABEL DALAM NIAT PEMBELIAN: SUATU STUDI EMPIRIS PADA MEREK THE BODY SHOP Abstract  PDF
Vincent Riyanto, Sharon B. Soesanto, Sabrina O. Sihombing
 
Vol 6, No 2 (2016): MIX: Jurnal Ilmiah Manajemen PENGARUH PRICE CONSCIOUSNESS, VALUE CONSCIOUSNESS, QUALITY VARIATION, TRUST DAN PRIVATE LABEL ATTITUDE TERHADAP PURCHASE INTENTION PADA PRODUK PANGAN DENGAN PRIVATE LABEL Abstract  PDF
Mukhamad Najib, Dharmawan Santoso
 
Vol 6, No 2 (2016): MIX: Jurnal Ilmiah Manajemen PENGARUH PERSEPSI NILAI PADA INTENSI PEMBELIAN PRODUK VIRTUAL YANG DIMEDIASI OLEH KEPUASAN Abstract  PDF
Hetty Karunia Tunjungsari, Dennis Lunardy
 
Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen DETERMINAN NIAT BELI MAKANAN ORGANIK: SIKAP UNTUK MEMBELI SEBAGAI VARIABEL MEDIASI Abstract  PDF
Shella F. Eles, Sabrina O. Sihombing
 
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