Email this article Harmony of Nature: Building a Healthy Tourism Image Through Green Product Development
Abstract
Objectives: Nowadays, village progress has also become a benchmark for the success of development in a country and region. The orientation of this study is to analyze the condition and potential of Subaya Village, Bangli, Kintamani, by using a mixed approach that combines field observation and SWOT analysis. The methodology applied involves in-depth observation of the village's strengths and weaknesses, as well as interviews with village officials and communities to identify opportunities and threats.
Methodology: Applied using Analytical Hierarchical Process analysis involves in-depth observation of village strengths and weaknesses, as well as interviews with village officials and communities to identify opportunities and threats (SWOT-AHP). The main focus explored is to collect information from the local community and village officials regarding the potential of Subaya Village.
Finding: This study shows that Subaya Village has significant strengths, such as abundant natural resources and rich local culture, which can be utilized for tourism development. However, there are weaknesses in infrastructure and limited human resources that need to be overcome. This research also identifies opportunities to develop ecotourism and community empowerment programs. Threats faced, such as climate change and competition from other regions, require appropriate mitigation strategies.
Conclusion: Expected to provide a basis for the sustainable development of Subaya Village and improve community welfare through optimal utilization of local potential, and the utilization of the regional potential of Subaya Village through the development of tourism and ecotourism programs can enhance the welfare of the community while overcoming existing weaknesses and threats
Keywords
Full Text:
PDFReferences
AAhmed, S., Saad, A. T., Chowdhury, S. R., Sobhani, F. A., Hassan, M. S., & Islam, M. A. (2024). Impact of marketing mix elements on the brand equity of online food delivery services: an emerging economy perspective. Cogent Business and Management, 11(1). https://doi.org/10.1080/23311975.2024.2380018
Alfarizi, A. W., Haryadi, D., & Syaechurodji, S. (2022). Mediating of job satisfaction in improving employee performance with the role of empowerment and work discipline. MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Manajemen. MIX: Jurnal Ilmiah Manajemen, 6(2), 1892-1902.
Binsar, F., Mursitama, T. N., Hamsal, M., & Rahim, R. K. (2024). Determinants of Digital Adoption Capability for Service Performance in Indonesian Hospitals: A Conceptual Model. Journal of System and Management Sciences, 14(2), 188–213. https://doi.org/10.33168/JSMS.2024.0212
Gana, F., Lay, E., Dethan, F. M., & Foeh, R. (2024). Service digitalization innovation model as development strategy and policy at Bank NTT Indonesia. Journal of Infrastructure, Policy and Development, 8(8), 3053. https://doi.org/10.24294/jipd.v8i8.3053
Goh, T. S., Henry, Erika, & Albert. (2022). MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Manajemen. MIX: Jurnal Ilmiah Manajemen, 18(1), 31–43.
Jedeejit, P., Chernbumroong, S., & Tongpaeng, Y. (2018). The Exploration of Competency Situation in Wellness Tourism in Chiangmai Thailand. 6th Global Wireless Summit, GWS 2018, 137–141. https://doi.org/10.1109/GWS.2018.8686579
Kim, E., Chiang, L., & Tang, L. (2017). Investigating wellness tourists’ motivation, engagement, and loyalty: in search of the missing link. Journal of Travel and Tourism Marketing, 34(7), 867–879. https://doi.org/10.1080/10548408.2016.1261756
Liberato, D., Quintela, J. A., Neto, P., Liberato, P., Brandão, F., & Costa, E. (2024). Strategic Approach to Thermal Tourism During and After Covid-19. In K. V. & C. G. (Eds.), Springer Proceedings in Business and Economics (Vol. 7, pp. 641–652). Springer Nature. https://doi.org/10.1007/978-3-031-54342-5_40
Mai, X. T., & Nguyen, T. D. T. (2023). Push and pull factors for wellness tourism experience: framework development and implementations. International Journal of Tourism Policy, 13(1), 18–34. https://doi.org/10.1504/IJTP.2023.129165
Maniktala, J., & Sharma, A. (2024). Demand for Green Practices: Inception of Sustainable Tourism. In Springer International Handbooks of Education: Vol. Part F3475 (pp. 649–658). Springer Nature. https://doi.org/10.1007/978-981-97-4318-6_43
Maryani, E., & Indrianty, S. (2024). The role of government and community in the development of local wisdom-based sustainable tourism village. IOP Conference Series: Earth and Environmental Science, 1366(1). https://doi.org/10.1088/1755-1315/1366/1/012009
Milicevic, S., Milutinovic, S., & Podovac, M. (2013). Wellness tourism in fuction of directing changes in Serbian SPA tourism. Metalurgia International, 18(8), 75–79. https://www.scopus.com/inward/record.uri?eid=2-s2.0-84887104592&partnerID=40&md5=79b2a9654f87401d1f1c65c5e784827e
Papadaki, E. (2024). Promoting Green Tourism Synergies with Cultural and Creative Industries: A Case Study of Greece. Sustainability (Switzerland), 16(2). https://doi.org/10.3390/su16020633
Prabowo, H., & Sriwidadi, T. (2024). The Impact of E-Business Technologies and Social Media Marketing on Indonesian SMEs Sustainability. Mix: Jurnal Ilmiah Manajemen, 14(1), 1. https://doi.org/10.22441/jurnal_mix.2024.v14i1.001
Prayitno, G., Auliah, A., Ari, I. R. D., Effendi, A., Hayat, A., Delisa, A., Siankwilimba, E., & Hiddlestone-Mumford, J. (2023). Social capital for sustainable tourism development in Indonesia. Cogent Social Sciences, 10(1). https://doi.org/10.1080/23311886.2023.2293310
Prayoga, R. A., Wijaya, G., Fitriyah, N., Wicaksono, A., & Wahyono, E. (2024). Strengthening digital capital on social media for collective social action in micro, small, and medium enterprises (MSMEs). Bricolage : Jurnal Magister Ilmu Komunikasi, 10(1), 001. https://doi.org/10.30813/bricolage.v10i1.5133
Quintela, J., Costa, C., & Correia, A. (2023). Health, Wellness, and Happiness: A Demand Analysis. In V. E. & K. D. (Eds.), Proceedings of the International Conference on Tourism Research (Vols. 2023-June, pp. 241–250). Academic Conferences and Publishing International Limited. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85178279605&partnerID=40&md5=cb1181de271d834b7c332a681650df20
Satta, G., Spinelli, R., & Parola, F. (2019). Is tourism going green? A literature review on green innovation for sustainable tourism. Tourism Analysis, 24(3), 265–280. https://doi.org/10.3727/108354219X15511864843803
Setini, M., Yasa, N. N. K., Supartha, I. W. G., Giantari, I. G. A. K., & Rajiani, I. (2020). The passway of women entrepreneurship: Starting from social capital with open innovation, through to knowledge sharing and innovative performance. Journal of Open Innovation: Technology, Market, and Complexity, 6(2), 25.
Wahdiniwaty, R., Firmansyah, D., Dede, D., Suryana, A., & Achmad Rifa'i, A. (2022). The Concept of Quadruple Helix Collaboration and Quintuple Helix Innovation as Solutions for Post Covid 19 Economic Recovery. Mix: Jurnal Ilmiah Manajemen, 12(3), 418-442.
Yuwanda, T., Gustina, L., & Bella, S. (2023). Increasing Competitive Advantage Through Creativity and Innovative Behavior: The Moderating Role of Digital Leadership. Mix: Jurnal Ilmiah Manajemen, 13(1), 63. https://doi.org/10.22441/jurnal_mix.2023.v13i1.005
Zhong, L., Deng, B., Morrison, A. M., Coca-Stefaniak, J. A., & Yang, L. (2021). Medical, health and wellness tourism research—a review of the literature (1970–2020) and research agenda. International Journal of Environmental Research and Public Health, 18(20). https://doi.org/10.3390/ijerph182010875
DOI: http://dx.doi.org/10.22441/jurnal_mix.2024.v14i3.015
Refbacks
- There are currently no refbacks.
MIX: Jurnal Ilmiah Manajemen
Journal URL: http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix
Journal DOI: 10.22441/jurnal_mix
P-ISSN: 2088-1231
E-ISSN: 2460-5328
Editor's Address:
Magister Management Department, Universitas Mercu Buana.
Tedja Buana Building 4th Floor.
Jl. Menteng Raya No. 29, Jakarta 10340.
The Journal is Indexed and Abstracting by:
1.png){kind=logo}