Vol 16 No 1 (2026): MIX : Jurnal Ilmiah Manajemen

Articles

• Choice of Alternatives for Completing Work Tip 182 70 kV GI Namlea–Namrole GI Transmission Project Using Analytical Methods Hierarchy Process (AHP)

  Firman Syarip, Machsus Machsus

  1-17

  • PDF (English)   Article Views: 330 times | Article Downloads: 116 times

• The Influence of Dynamic Capability on Program Uniqueness and Its Implications for Business Performance through Flexibility Strategy in the Coffee Business

  Eva Rachmawati, Vanessa Gaffar, Lili Adi Wibowo, Puspo Dewi Dirgantari

  18-32

  • PDF (English)   Article Views: 228 times | Article Downloads: 102 times

• Live Streaming as a Catalyst: How Hedonic and Utilitarian Shopping Drive Impulse Buying Among Gen Z in Indonesia

  I Gusti Ayu Tirtayani, Gusti Ayu Aghivirwiati, Wan Mohd Hirwani Wan Hussain

  33-47

  • PDF (English)   Article Views: 237 times | Article Downloads: 103 times

• Exploring Sensory Marketing in E-Commerce: The Role of Visual and Auditory Cues on Customer Engagement and Purchase Intention

  Ika Susilawati, Ika Susilawati, Sri Murni Setyawati, Nur Choirul Afif

  48-60

  • PDF (English)   Article Views: 192 times | Article Downloads: 95 times

• Stimulus-Organism-Response (S-O-R) Theory Approach on Loyalty and Hospital Switching Model

  Herni Justiana Astuti, Nor’ain Abdullah, Wiwin Dyah Priwanti, Suryo Luqman Hakim

  61-78

  • PDF (English)   Article Views: 170 times | Article Downloads: 102 times

• Enhancing Corporate Governance: Female Board Influence on Non-Financial Reporting Effectiveness in Managing Agency Costs

  Nicken Destriana, Shalma Atika Putri

  79-96

  • PDF (English)   Article Views: 176 times | Article Downloads: 64 times

• Entrepreneurship and ESG Convergence: Improving Business Performance in Emerging Markets

  Martinus Calvin Saputra, Christian Herdinata, Damelina Basauli Tambunan, David Sukardi Kodrat, Tommy Christian Efrata

  97-107

  • PDF (English)   Article Views: 127 times | Article Downloads: 52 times

• Understanding Traditional Culinary Engagement: The Impact of Income Levels, Lifestyle Patterns, and Sensory Branding

  Ari Arisman, Isyana Rahayu, Mohamad Herdi Faizal, Teuku Dhani Al Ramdhani, Viska Putria Ananda

  108-125

  • PDF (English)   Article Views: 152 times | Article Downloads: 57 times

• Integrating Sharia Principles into Portfolio Optimization: Empirical Evidence from the Indonesian Islamic Capital Market

  Sisca Debyola Widuhung, Zul Karnen, Yatimin Yatimin

  126-136

  • PDF (English)   Article Views: 142 times | Article Downloads: 48 times

• The Relationship between Emotional Intelligence, Organisational Commitment, Work Environment, and Reward Systems on the Performance of Educational Personnel in Private Universities in West Java

  Kania Laelawati, Yudi Garnida

  137-155

  • PDF (English)   Article Views: 158 times | Article Downloads: 67 times

• Environmentally Friendly Advertising, Green Product Value, and Price Perception on Purchasing Decisions with Environmental Awareness as a Moderating Variable on Eco-Friendly Products in West Java

  Syaifuddin Syaifuddin

  156-177

  • PDF (English)   Article Views: 137 times | Article Downloads: 64 times

• Strategic Role of Social Media in Enhancing Customer Engagement in Higher Education

  Hesti Umiyati, Asep Surahmat, Dhimas Tribuana, Lukas Umbu Zogara

  178-193

  • PDF (English)   Article Views: 137 times | Article Downloads: 55 times

• Organizational Support and Inclusive Leadership Boost Employee Innovation Through Work Motivation

  Asih Niati, Asah Wiari, Erlina Dewi Endah Amaliyah, Mohamad Sodikin

  194-213

  • PDF (English)   Article Views: 128 times | Article Downloads: 73 times

• What Drives Enforced Compliance? Insights from the Extended Slippery Slope Model among Value Added Taxpayers

  Rosalita Rachma Agusti, Brillyanes Sanawiri, Ari Irawan

  214-229

  • PDF (English)   Article Views: 146 times | Article Downloads: 55 times

• Is Employee Engagement Really Impact on Turnover Intention

  Fawzia Nurmadina Arifany, Kiki Sudiana

  230-254

  • PDF (English)   Article Views: 111 times | Article Downloads: 28 times

• Assessing Readiness Index toward Industry 4.0 of SMEs Leather Industry in Yogyakarta's

  Ratna Purwaningsih, Ade Aisyah Arifna Putri, Melati Syahrani Ryandy, Ary Arvianto, Chaterine Alvina Prima Hapsari, Rifki Daris Dzulfikar

  255-273

  • PDF (English)   Article Views: 94 times | Article Downloads: 65 times

• The Mediating Role of Digital Financial Inclusion in the Effects of Perception of KUR and Islamic Financial Behavior on MSME Capital Decisions

  Nita Fauziah Oktaviani, Evilia Sri Yuniar

  274-291

  • PDF (English)   Article Views: 125 times | Article Downloads: 46 times

• Green Marketing Mix and Halal Ethics: Integrating Sustainable Management in Indonesia’s Logistics Sector

  Mega Tunjung Hapsari, Azmi Fahrurrizal Amrulloh

  292-307

  • PDF (English)   Article Views: 62 times | Article Downloads: 26 times

• FOMO and Interactive Live Streaming on Customer Loyalty TikTok: Moderating Role of Pocket Money and Perceived Ease of Use

  Ismayudin Yuliyzar, Cahyani Kurniastuti, Abdul Rauf, Mona Fairuz Ramli, Hendra Galuh Febrianto, Nursimah Dara

  308-327

  • PDF (English)   Article Views: 97 times | Article Downloads: 7 times

• Transformation of Risk Management through the Integration of an Artificial Intelligence Approach in Various Industrial Sectors

  Martua Eliakim Tambunan, Perdana Wahyu Santosa

  328-340

  • PDF (English)   Article Views: 41 times | Article Downloads: 3 times