Vol 10 No 3 (2020): MIX: Jurnal Ilmiah Manajemen

Articles

• ORIENTASI PASAR DAN PERAN AUDIT PEMASARAN DALAM MEMBANGUN KINERJA DAN DAYA SAING PERGURUAN TINGGI SWASTA

  Isbandriyati Mutmainah, Budi Suharjo, Kirbrandoko Kirbrandoko, Rita Nurmalina

  298-320

  • PDF (English)   Article Views: 2720 times | Article Downloads: 1602 times

• PENGARUH PERSEPSI BAURAN PEMASARAN, PENJUALAN KENDARAAN, DAN PROGRAM LOYALITAS TERHADAP PEMBELIAN BAN DI PASAR REPLACEMENT

  Panji Septiaji, Megawati Simanjuntak, Imam Teguh Saptono

  321-345

  • PDF (English)   Article Views: 2410 times | Article Downloads: 1466 times

• CREATING ONLINE PURCHASE DECISION AND BRAND IMAGE BASED ON ADVERTISING EFFECTIVENESS WITH EPIC MODEL

  Harrie Lutfie, Dandy Marcelino

  346-366

  • PDF (English)   Article Views: 3918 times | Article Downloads: 1579 times

• GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION

  Genoveva Genoveva, Dian Ridho Samukti

  367-384

  • PDF (English)   Article Views: 9280 times | Article Downloads: 3346 times

• THE IMPLICATION OF GREEN MARKETING THAT INFLUENCE THE CUSTOMER AWARENESS TOWARDS THEIR PURCHASE DECISION

  Yanto Ramli, Dudi Permana, Mochamad Soelton, Swarmilah Hariani, Tantri Yanuar

  385-399

  • PDF (English)   Article Views: 3513 times | Article Downloads: 1470 times

• ENVIRONMENTAL UNCERTAINTY IN MODERATING BUDGETARY PARTICIPATION AND ORGANIZATIONAL COMMITMENT TO BUDGETARY SLACK

  putu kepramareni, Ida Ayu Nyoman Yuliastuti, Gusti Ayu Ari Dewi

  400-414

  • PDF (English)   Article Views: 2027 times | Article Downloads: 1340 times

• TRANSFORMATIONAL LEADERSHIP AND JOB SATISFACTION: A QUANTITATIVE STUDY ON TEXTILE COMPANIES IN SOLO CENTRAL JAVA

  Timotius FCW Sutrisno, Damelina Basauli Tambunan, Teofilus Teofilus, Aria G Henryanto, Devi R Wijayadne

  415-426

  • PDF (English)   Article Views: 3161 times | Article Downloads: 1268 times

• HOW WORK SATISFACTION AND ORGANIZATION CLIMATE INFLUENCE ORGANIZATIONAL CITIZENSHIP BEHAVIOUR

  Arissetyanto Nugroho, Elyssa Nurulita, Janfry Sihite

  427-438

  • PDF (English)   Article Views: 1823 times | Article Downloads: 898 times

• EDUCATION ENTREPRENEURSHIP, SELF-EFFICATION AND FAMILY ENVIRONMENT ON THE SPIRIT OF STUDENTS BUSINESS ENTREPRENEURS TROUGH PERSONALITY

  dewi urip wahyuni, Rismawati Rismawati

  439-453

  • PDF (English)   Article Views: 1702 times | Article Downloads: 1239 times

• HOW TRANSFORMATIONAL LEADERSHIP INTENSIFY EMPLOYEE PERFORMANCE MEDIATING BY JOB SATISFACTION

  IGede Putu Kawiana, I Gede Riana, I Gede Rihayana, I Nyoman Rasmen Adi

  454-468

  • PDF (English)   Article Views: 4428 times | Article Downloads: 2060 times