Optimizing tourism industry performance strategy selection: an analytical hierarchy process perspective

Fandi Achmad, Artamevia Salsabila Rizaldi, Iphov Kumala Sriwana, Augustina Asih Rumanti

Abstract


The tourism industry has an important role in a region's economic growth and development. However, the success of the tourism industry is highly dependent on the strategic policies adopted to increase optimal performance. One way to increase the optimal performance of the tourism industry is to maximize support system facilities. Therefore, this study aims to optimize the performance of the tourism industry by selecting the right strategy based on the support system facilities variable. Support system facilities include telecommunication, power sources, transportation, waste management, location, clean water sources, supporting industries, spatial, hospitality, safety, and security. The Analytical Hierarchy Process (AHP) method selects strategies based on support system facilities. Data is collected through a survey of tourism industry experts and related stakeholders. The results of this study indicate that indicators with high-ranking weights are telecommunication, spatial, and waste management, respectively. Each indicator is calculated for each sub-indicator to find out more in detail about producing the relative priority of the strategy. The analysis shows the importance of each factor in influencing the tourism industry's performance to assist decision-makers in planning and implementing effective strategies. Alternative strategies are prepared based on calculating the weighting of the criteria and sub-criteria. By considering support system facilities as an important factor, strategic decisions can be taken based on clear and measurable preferences.  

Keywords


strategy selection; analytic hierarchy process; support system facilities; tourism industry performance

Full Text:

PDF

References


Acharya, A., Mondal, B. K., Bhadra, T., Abdelrahman, K., Mishra, P. K., Tiwari, A., & Das, R. (2022). Geospatial analysis of geo-ecotourism site suitability using AHP and GIS for sustainable and resilient tourism planning in West Bengal, India. Sustainability, 14(4), 2422. DOI: https://doi.org/10.3390/su14042422

Achmad, F., Abdillah, I. T., & Amani, H. (2023). Decision-Making Process for Tourism Potential Segmentation. International Journal of Innovation in Enterprise System, 7(01), 19-30. DOI: https://doi.org/10.25124/ijies.v7i01.204

Achmad, F., Prambudia, Y., & Rumanti, A. A. (2023). Improving Tourism Industry Performance through Support System Facilities and Stakeholders: The Role of Environmental Dynamism. Sustainability, 15(5), 4103. DOI: https://doi.org/10.3390/su15054103

Adams, K. M. (2021). What western tourism concepts obscure: intersections of migration and tourism in Indonesia. Tourism Geographies, 23(4), 678-703. DOI: https://doi.org/10.1080/14616688.2020.1765010

Adeola, O., & Evans, O. (2020). ICT, infrastructure, and tourism development in Africa. Tourism Economics, 26(1), 97-114. DOI: https://doi.org/10.1177/1354816619827712

Altin, M., Koseoglu, M. A., Yu, X., & Riasi, A. (2018). Performance measurement and management research in the hospitality and tourism industry. International Journal of Contemporary Hospitality Management. DOI: https://doi.org/10.1108/IJCHM-05-2017-0251

Andrades, L., & Dimanche, F. (2017). Destination competitiveness and tourism development in Russia: Issues and challenges. Tourism management, 62, 360-376. DOI: https://doi.org/10.1016/j.tourman.2017.05.008

Asmelash, A. G., & Kumar, S. (2019). Assessing progress of tourism sustainability: Developing and validating sustainability indicators. Tourism Management, 71, 67-83. DOI: https://doi.org/10.1016/j.tourman.2018.09.020

Astuti, T. M. P., Kurniawan, E., Setyowati, D. L., Syifauddin, M., & Machmud, A. (2019). Living tourism and tolerance tourism of a multicultural society in lasem, rembang, central Java. International Journal of Innovation, Creativity and Change, 8(6), 319-331.

Bazargani, R. H. Z., & Kiliç, H. (2021). Tourism competitiveness and tourism sector performance: Empirical insights from new data. Journal of Hospitality and Tourism Management, 46, 73-82. DOI: https://doi.org/10.1016/j.jhtm.2020.11.011

Brunelli, M. (2014). Introduction to the analytic hierarchy process. Springer.

Croes, R., Ridderstaat, J., Bąk, M., & Zientara, P. (2021). Tourism specialization, economic growth, human development and transition economies: The case of Poland. Tourism Management, 82, 104181. DOI: https://doi.org/10.1016/j.tourman.2020.104181

Dos Santos, P. H., Neves, S. M., Sant’Anna, D. O., de Oliveira, C. H., & Carvalho, H. D. (2019). The analytic hierarchy process supporting decision making for sustainable development: An overview of applications. Journal of cleaner production, 212, 119-138. DOI: https://doi.org/10.1016/j.jclepro.2018.11.270

Geng, S., Liu, S., & Liao, X. (2021). Operating performance of tourism listed companies in China: The perspective of economic value added. SAGE Open, 11(1), 2158244020981064.

Jones, P., Hillier, D., & Comfort, D. (2017). The sustainable development goals and the tourism and hospitality industry. Athens Journal of Tourism, 4(1), 7-18.

Joshi, S., Sharma, M., & Singh, R. K. (2020). Performance evaluation of agro-tourism clusters using AHP–TOPSIS. Journal of Operations and Strategic Planning, 3(1), 7-30. DOI: 10.1177/2516600X20928646

Lohmann, G., & Netto, A. P. (2016). Tourism theory: Concepts, models and systems. Cabi.

Lu, J., Xiao, X., Xu, Z., Wang, C., Zhang, M., & Zhou, Y. (2022). The potential of virtual tourism in the recovery of tourism industry during the COVID-19 pandemic. Current Issues in Tourism, 25(3), 441-457. DOI: https://doi.org/10.1080/13683500.2021.1959526

Mu, E., Pereyra-Rojas, M., Mu, E., & Pereyra-Rojas, M. (2017). Understanding the analytic hierarchy process. Practical decision making: an introduction to the analytic hierarchy process (AHP) using super decisions V2, 7-22.

Murmu, P., Kumar, M., Lal, D., Sonker, I., & Singh, S. K. (2019). Delineation of groundwater potential zones using geospatial techniques and analytical hierarchy process in Dumka district, Jharkhand, India. Groundwater for Sustainable Development, 9, 100239. DOI: https://doi.org/10.1016/j.gsd.2019.100239

Naciti, V. (2019). Corporate governance and board of directors: The effect of a board composition on firm sustainability performance. Journal of Cleaner Production, 237, 117727. DOI: https://doi.org/10.1016/j.jclepro.2019.117727

Nusantara, A. C., Volgger, M., & Pforr, C. (2021). Evaluating the complex impact of policy changes on tourism development: The case of Surakarta, Indonesia. Journal of Global Scholars of Marketing Science, 31(4), 614-623. DOI: https://doi.org/10.1080/21639159.2021.1935291

Peng, K. H., & Tzeng, G. H. (2019). Exploring heritage tourism performance improvement for making sustainable development strategies using the hybrid modified MADM model. Current Issues in Tourism, 22(8), 921-947. DOI: https://doi.org/10.1080/13683500.2017.1306030

Petrova, M., Dekhtyar, N., Klok, O., & Loseva, O. (2018). Regional tourism infrastructure development in the state strategies. Problems and Perspectives in Management, (16, Iss. 4), 259-274.

Rizaldi, A. S., Soesanto, R. P., Rizana, A. F., & Rumanti, A. A. (2022). Natural Tourism Potential Assessment Model in Rembang Regency. Jurnal Metris, 23(01), 23-27.

Rumanti, A. A., Rizana, A. F., & Achmad, F. (2023). Exploring the Role of Organizational Creativity and Open Innovation in Enhancing SMEs Performance. Journal of Open Innovation: Technology, Market, and Complexity, 100045.

Rumanti, A. A., Rizana, A. F., Septiningrum, L., Reynaldo, R., & Isnaini, M. M. R. (2022). Innovation capability and open innovation for small and medium enterprises (SMEs) performance: Response in dealing with the COVID-19 pandemic. Sustainability, 14(10), 5874.

Rumanti, A. A., Sunaryo, I., Wiratmadja, I. I., & Irianto, D. (2021). Cleaner production through open innovation in Indonesian batik small and medium enterprises (SME). The TQM Journal, 33(6), 1347-1372. DOI: https://doi.org/10.1108/TQM-04-2020-0086

Rumanti, A. A., Sunaryo, I., Wiratmadja, I. I., & Irianto, D. (2020). Cleaner production for small and medium enterprises: An open innovation perspective. IEEE Transactions on Engineering Management.

Saha, J., Haldar, S., Bhattacharya, S., & Paul, S. (2021). Tourism in retrospect of COVID-19 on global perspective using analytical hierarchy process. Spatial Information Research, 29(6), 981-995.

Seshadri, U., Kumar, P., Vij, A., & Ndlovu, T. (2023). Marketing strategies for the tourism industry in the United Arab Emirates after the COVID-19 era. Worldwide Hospitality and Tourism Themes, (ahead-of-print).

Sriwana, I. K., & No, J. A. U. (2014). Identifikasi Risiko Rantai Pasok Agroindustri Kakao Menggunakan Fuzzy AHP. Jurnal Inovis, 10(1), 10-18.

Sumarsono, H., Arti, H. W., & Soesilo, Y. H. (2020, March). The Development Strategy of Tourism Sector in Ponorogo, Indonesia. In 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019) (pp. 994-1004). Atlantis Press.

Theobald, D. M. (2005). Landscape patterns of exurban growth in the USA from 1980 to 2020. Ecology and society, 10(1).

Theodoulidis, B., Diaz, D., Crotto, F., & Rancati, E. (2017). Exploring corporate social responsibility and financial performance through stakeholder theory in the tourism industries. Tourism Management, 62, 173-188. DOI: https://doi.org/10.1016/j.tourman.2017.03.018

Tursunalievich, A. Z., Bulturbayevich, M. B., Ismatullayevich, S. I., Urayimovich, B. O., & Yokubovna, Y. H. (2021). Use of Gravitation Models in the Development of Tourism and Recreation. Annals of the Romanian Society for Cell Biology, 3124-3143.

Uyar, A., Kilic, M., Koseoglu, M. A., Kuzey, C., & Karaman, A. S. (2020). The link among board characteristics, corporate social responsibility performance, and financial performance: Evidence from the hospitality and tourism industry. Tourism Management Perspectives, 35, 100714. DOI: https://doi.org/10.1016/j.tmp.2020.100714

Vărzaru, A. A., Bocean, C. G., & Cazacu, M. (2021). Rethinking tourism industry in pandemic COVID-19 period. Sustainability, 13(12), 6956. DOI: https://doi.org/10.3390/su13126956

Yanes, A., Zielinski, S., Diaz Cano, M., & Kim, S. I. (2019). Community-based tourism in developing countries: A framework for policy evaluation. Sustainability, 11(9), 2506. DOI: https://doi.org/10.3390/su11092506




DOI: http://dx.doi.org/10.22441/oe.2023.v15.i3.088

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Operations Excellence: Journal of Applied Industrial Engineering

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Journal ISSN:

Portal ISSNPrint ISSN: 2085-4293
Online ISSN: 2654-5799

Tim Editorial Office
Operations Excellence: Journal of Applied Industrial Engineering
Magister Teknik Industri Universitas Mercu Buana
Jl. Raya Meruya Selatan No. 1 Kembangan Jakarta Barat
Email: [[email protected]]
Website: http://publikasi.mercubuana.ac.id/index.php/oe
Journal DOI: 10.22441/oe

The Journal is Indexed and Journal List Title by:

                 

 

 

Operations Excellence: Journal of Applied Industrial Engineering is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.