A - Alfitman, Basu Swastha Dharmmesta, Bayu Aji Aritejo


Until 2020, there is no consensus among researchers about the actual compulsive buying concept is. There are many different compulsive buying concepts in the scientific literature (Ridgway et al., 2008; Goldsmith et al., 2015).  Consequently, it is difficult for marketers to implement it in marketing decision making. This study aims to clarify it by categorizing any existing compulsive buying concepts in scientific literature and offer one of which for the best explanation. Based on a literature study, we collected data from any scientific research in any discipline. By using bibliometric analysis, the concept of compulsive buying can categorize it into three categories: compulsive buying as a disease, as a bad habit or "a want" or consumer culture, and as a force. Among the compulsive buying categories, this study has offered the compulsive buying as a force to be the best concept for compulsive buying explanation. The idea can clarify the concept of compulsive buying to be better because it can differentiate compulsive buying from similar concepts such as addiction, impulsive buying, and obsessive-compulsive disorder.


Keywords: compulsions, compulsive buying, impulsive buying, addictions, obsessive-compulsive disorder

Full Text:



Alfitman, A. (2017). Konstruk Disonansi Kognitif Dalam Penelitian Perilaku Konsumen: Apakah Popularitasnya Memang Sudah Meredup?. Ekonomi Bisnis, 22, (1), 44-57.

Begley, Sharon (2017), ”Can’t Just Stop: An Investigation of Compulsions,” Simon & Schuster, New York.

Black, Donald W. (2001),”Compulsive Buying Disorder: Definition, Assessment, Epidemiology and Clinical Management,” CNS Drug, Vol. 15, Issue 1, 17-27.

Black, Donald W. (2007), “A Review of Compulsive Buying Disorder,” World Psychiatry, Vol. 6, Issue 1 (Feb), 14-18.

Faber, Ronald J. (2010), “Impulsive and Compulsive Buying,” Wiley International Encyclopedia of Marketing, John & Wiley.

Faber, Ronald J. and O'Guinn, Thomas C. (1992), ”A Clinical Screener for Compulsive Buying,” Journal of Consumer Research, Vol. 19, Issue 3 (Dec), 459-469.

Festinger, Leon (1957), “A Theory of Cognitive Dissonance, “Stanford University Press, Washington.

Heather, Neck (2017), “Is The Concept of compulsion useful in the explanation or description of addictive behaviour and experience?” Addictive Behaviors Reports, Vol. 6, 15-38.

Goldsmith Ronald E.; Flynn, Leisa R.; and Goldsmith, Elizabeth B. (2015),” Consumer Characteristic Associated with Compulsive Buying,” Journal of Multidisciplinary Research, Vol. 7, Issue 3, 21-38.

Gupta, Shruti (2013), “A Literature Review of Compulsive Buying – A Marketing Perspective,” Journal of Applied Business and Economics, Vol. 14, Issue 1, 43-48.

Lee, Seung H. and Workman, Jane A. (2015), “Compulsive Buying and Branding Phenomena, ”Journal of Open Innovation: Technology, Market, and Complexity, Vol. 1, Issue 3, 1-12.

McGrath, Patrick B. (2007), “The OCD: Answer Book,” Sourcebook. Inc, Illinois.

Miltenberger, Raymond G.; Redlinb, Jennifer; Crosby, Ross; Stickney, Marcella; Mitchell, Jim; Wonderlich, Stephen; Faber, Ronald; And Smyth, Joshua (2003), ”Direct and Retrospective Assessment of Factors Contributing to Compulsive Buying,” Journal of Behavior Therapy and Experimental Psychiatry, Vol. 34, 1–9.

Mitchell, James A.; Burgard, Melissa; Faber, Ron; Crosby, Ross D.; and Zwaan, Martina de (2006), “Cognitive Behavioral Therapy for Compulsive Buying Disorder,” Behavior Research and Therapy, Vol. 44, Issue 12, 1859-1865.

Monahan, Patrick, Donald W. Black, and Janelle Gabel (1996), “Reliability and Validity of a Scale to Measure Change in Persons with Compulsive Buying,” Psychiatry Research, Vol. 64, Issue 1, 59–67.

O'Guinn, Thomas C. and Ronald J. Faber (1989), “Compulsive Buying: A Phenomenological Exploration,” Journal of Consumer Research, Vol. 16, Issue 2 (Sep), 147-157.

Ridgway, Nancy M.; Kukar-Kinney, Monika; and Monroe, Kent B. (2008), ”An Expanded Conceptualization and a New Measure of Compulsive Buying,” Journal of Consumer Research, Vol. 35, Issue 4 (Dec), 622-639.

Workman, Letty and Paper, David (2010), “Compulsive Buying: A Theoretical Framework,” The Journal of Business Inquiry, Vol. 9, Issue 1, 89-126.

DOI: http://dx.doi.org/10.22441/mix.2021.v11i2.005


  • There are currently no refbacks.

MIX: Jurnal Ilmiah Manajemen
Journal URL: http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix
Journal DOI: 10.22441/jurnal_mix
P-ISSN: 2088-1231
E-ISSN: 2460-5328

Editor's Address:

Magister Management Department, Universitas Mercu Buana.
Tedja Buana Building 4th Floor.
Jl. Menteng Raya No. 29, Jakarta 10340.

The Journal is Indexed and Abstracting by:


Analytics Made Easy - StatCounter
View My Stats