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Vol 9, No 2 (2019): MIX: Jurnal Ilmiah Manajemen BRAND COMMITMENT DAN BRAND PSYCHOLOGICAL OWNERSHIP DALAM MEMEDIASI PENGARUH INTERNAL CORPORATE BRANDING TERHADAP BRAND CITIZENSHIP BEHAVIOR Abstract  PDF
Agus Purnomo
 
Vol 11, No 1 (2021): MIX : Jurnal Ilmiah Manajemen PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT Abstract  PDF
Keni Keni, Callista Callista
 
Vol 6, No 3 (2016): MIX: Jurnal Ilmiah Manajemen STRATEGI KUALITAS HUBUNGAN MEREK, KOMITMEN, KECINTAAN TERHADAP LOYALITAS MEREK PADA RESTORAN WARALABA Abstract  PDF
Sahnaz Ubud, Suzan Ubud
 
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