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Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen MENGUJI ANTESEDEN EKUITAS MEREK: STUDI EMPIRIS PADA MOBILE BANKING BCA Abstract  PDF
Muhamad A. A. F. Ananda, Sabrina Sihombing
 
Vol 9, No 2 (2019): MIX: Jurnal Ilmiah Manajemen PENGARUH PERCEIVED BRAND QUALITY, PERCEIVED VALUE DAN SWITCHING COST TERHADAP CUSTOMER SATISFACTION DAN BRAND LOYALTY: STUDI PASAR INDUSTRI KIMIA DI INDONESIA Abstract  PDF
Vonny Susanti
 
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