THE EFFECT OF YOUTUBE MEDIA OF ONLINE REVIEW, VISUALIZATION AND TRUST ON INTENTION TO BUY SMARTPHONE
DOI:
https://doi.org/10.22441/mix.2021.v11i1.003Kata Kunci:
Visualization, Online Review, Trust, IntentionAbstrak
Within the conduct of the study, the research adopted the TAM (Technology Acceptance) theory as the basis for identifying the factors that influence the customers to perform transactions through online sites. Furthermore, within the study as well the researcher would like to adopt the TPB (Theory Planned Behaviour) as the support of TAM theory in predicting the online consumer behaviours within the online sites. On the other hand, in the data analysis the researcher has run by using the PLS 3.0. In the same time, survey by means of questionnaire distribution carried out toward the respondents who used to perform transactions through online sites. Finally, this research found that visualization, online review and trust have positive impact on purchase intention smartphone of consumer through You Tube Channel
Referensi
Adji, J dan Hatane S. (2014). “Pengaruh Satisfaction dan Trust Terhadap Minat Beli Konsumen (Purchase Intention) Di Starbucks The Square Surabaya”. Jurnal Manajemen Pemasaran Petra, 2(1), 1-10.
Andika, D. (2016). Komunikasi, Media dan New Media dalam Pembangunan Daerah. Yogyakarta: Buku Litera.
Arniati, H., Arzaqi, H., Herlina. (2019). “Pengaruh Iklan Youtube terhadap Minat Beli Vivo Smartphone (Survei Pada Mahasiswa Universitas Singaperbangsa Karawang Jurusan Manajemen Angkatan 2016, 2017 Dan 2018)”. Cakrawala Management Business Journal, 2(1), 20-35.
Ayu I. (2016). “Pengaruh motivasi hedonis dan atmosfer toko terhadap pembeli impulsive pada remaja putri di Denpasar”. Jurnal psikologi universitas udayana, 3(2), 1-15.
Cheung, C.M.K.. (2009). “What Drive Consumer to Spread Electronic Word of Mouth in Online Consumer-Opinion Platform”. Decision Support Systems, 53(51), 218-225.
Cheung, C. M. K. and Thadani, D. R. (2012) ‘The Impact of Electronic Word-ofMouth Communication: A Literature Analysis and Integrative Model”, Decision Support Systems, 54(1), 461–47.
Cornelia, I., dan Heri. N. (2019). “Kontribusi Visibilitas, Kredibilitas, Daya Tarik, dan Kekuatan Foodgram Batamliciouz terhadap Minat Beli Konsumen di Batam”. Jurnal Manajemen Pariwisata, 1(1), 20-24.
Darwin, S dan Yohanes K. 2014. “analisis pengaruh kualitas layanan terhadap loyalitas nasabah dengan kepuasan dan kepercayaan nasabah sebagai variabel intervening pada asuransi jiwa manulife indonesia – Surabaya”. Jurnal Manajemen Pemasaran Petra, 1(2), 34-59.
Durianto, D. (2013). Strategi Menaklukan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT Gramedia Pustaka Utama
Firmansyah, A. (2018). Perilaku Konsumen (Sikap dan Pemasaran). Yogyakarta: Deepublish.
Fitdiarini, N. (2015). “Kepercayaan Pelanggan untuk Melakukan Online Shopping dan Dampaknya terhadap Minat Beli Ulang”. Jurnal Ekonomi dan Bisnis.3(2), 11-27.
Ghozali, I, Hengky L. (2015). Konsep, Teknik, Aplikasi Menggunakan Smart PLS 3.0 Untuk Penelitian Empiris. Semarang: BP Undip.
Hair, J. F., Black, W. C., Babin, B. J. (2016). Multivariate data analysis
(7th ed.). Upper Saddle River: Prentice Hall.
Hariyanto, G. (2011). “Definisi Visualisasi, Animasi dan Simulasi dan Contoh”. Jurnal Komunikasi, 2(3), 35-45.
Hidayat, A dan Setiaman. (2012). “Hubungan Antara Atribut Produk Dengan Minat Beli Konsumen”. Jurnal Komunikasi. 1(1), 1-14.
Ismagilova, E., Slade, E., Dwivedi, Y. K., & William, M. D. (2017). Electronic Word of Mouth (EWOM) in the Mareketing Context. Switzerland: Springer Nature.
Ismanto, A. (2010). “Pemanfaatan Teknologi Informasi Berpengaruh Terhadap Kinerja Individu Mahasiswa Jurusan Akuntansi Perbanas Surabaya”. Skripsi. Sekolah Tinggi Ilmu Ekonomi Perbanas Surabaya.
Kotler, P and Kevin L.K. (2016). Marketing Managemen, 15th Edition. New Jersey: Pearson Education,Inc.
Maima, R. (2012). “Analisis Pengaruh Kepercayaan Pelanggan dan Kualitas Pelayanan terhadap Sikap Pelanggan dan Implikasinya terhadap Keputusan Pembelian Ulang (Studi Kasus Pada CV. Mukti Manunggal Semarang)”. Skripsi. Semarang: UNDIP.
Ma’ruf, A.M (2016). Manajemen Komunikasi Periklanan. Yogyakarta: Aswaja Pressindo
Mutiara A. (2017). “Pengaruh perception of green product brand personality. dan perceived quality terhadap minat beli”. Skripsi. Universitas negeri Yogyakarta.
Pramono. (2012). Pertimbangan Dalam Membeli Produk Barang Maupun Jasa. Jakarta: Intidayu Press.
Putra, A. (2017). “Pengaruh Iklan dan Kepercayaan Merek terhadap Minat Beli Konsumen (Studi pada Texas Chicken Pekanbaru)”. Jurnal Online Mahasiswa, 4(1), 1-11.
Sudirman, M. N. (2018). “Pengaruh Online Review YouTubeTerhadap Minat Beli Mobil Toyota Rush 2018 dengan Dimediasi Sikap Konsumen”. Cakrawala Management Business Journal, 2(1), 1–13.
Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Tilaar, F., Lapian., dan F.Roring. (2018). “Pengaruh Kepercayaan dan Motivasi Terhadap Minat Beli Pengguna Shoppe secara Online pada Anggota Pemuda GMIM Zaitun Mahakeret”. Jurnal EMBA, 6(4), 1-10.
Tjiptono, F. (2017). Strategi Pemasaran. Yogyakarta: Penerbit Andi.
Wuryandari, N. E. R., Vincentiar, P. and Permana, D. (2019). Buying intention through user interface design, European Research Studies Journal, 22 (3), 470 - 479.
Widayati, C. C., Ali, H. , Permana, D, Riyadi, M. (2019). The effect of visual merchandising, sales promotion and positive emotion of consumers on impulse buying behaviour, Jurnal of MArketing and Consumer Research, 60, 56 - 65
Yoselvin C.G. (2018). “Konten Review Product Beauty Vlogger Dan Minat Beli Mahasiswi (Studi Korelasional Pengaruh Konten Review Product Beauty Vlogger Terhadap Minat Beli Mahasiswi FISIP USU)”. Skripsi. Fakultas Ilmu Sosial dan Ilmu Politik Departemen Ilmu Komunikasi/Jurnalistik. Universitas Sumatera Utara.
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
The copyright to this article is transferred to Universitas Mercu Buana (UMB) if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to UMB. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that this paper has not been published in the same form elsewhere.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to UMB. The copyright transfer covers the right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
