MODERATION EFFECT OF SOCIAL MEDIA TO ENTREPRENEURIAL DISCOVERY AND CREATION, ANTECEDENT’S PRIOR KNOWLEDGE AND ENTREPRENEURIAL ALERTNESS. AN EMPIRICAL STUDY

Berlilana Berlilana; Tri Wahyuningsih

doi:10.22441/mix.2021.v11i3.001

MODERATION EFFECT OF SOCIAL MEDIA TO ENTREPRENEURIAL DISCOVERY AND CREATION, ANTECEDENT’S PRIOR KNOWLEDGE AND ENTREPRENEURIAL ALERTNESS. AN EMPIRICAL STUDY

Penulis

Berlilana Berlilana Universitas Amikom Purwokerto, Indonesia
Tri Wahyuningsih Universitas Raharja,

DOI:

https://doi.org/10.22441/mix.2021.v11i3.001

Kata Kunci:

Empirical analisis, Prior Knowledge, Entrepreneurial Alertness, Media social

Abstrak

This study aimed to analyze and evaluate the discovery and creation of opportunities in entrepreneurship moderated by social media. Two variables were used as antecedents namely Prior Knowledge and Entrepreneurial Alertness. This research used structural equation modeling method as well as Partial Least Square (PLS) theory. There were 294 final data processed from entrepreneurs who interacted using social media. From the 5 proposed hypotheses, the 5 hypotheses were significantly positive. Prior Knowledge had a significant impact on Entrepreneurial Alertness, social media had a significant impact in moderating Prior knowledge and Entrepreneurial Alertness on finding and creating opportunities. The novelty of this research explores the concept of entrepreneurship in social media and very few researchers conduct research in this field

Unduhan

PDF (English)

Diterbitkan

2021-10-14

Cara Mengutip

Berlilana, B., & Wahyuningsih, T. (2021). MODERATION EFFECT OF SOCIAL MEDIA TO ENTREPRENEURIAL DISCOVERY AND CREATION, ANTECEDENT’S PRIOR KNOWLEDGE AND ENTREPRENEURIAL ALERTNESS. AN EMPIRICAL STUDY. MIX: JURNAL ILMIAH MANAJEMEN, 11(3), 301–310. https://doi.org/10.22441/mix.2021.v11i3.001

Unduh Sitasi

Terbitan

Vol 11 No 3 (2021): MIX: Jurnal Ilmiah Manajemen

Bagian

Articles

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