Vol 16 No 2 (2026): MIX : Jurnal Ilmiah Manajemen

Articles

• Women, Environment and Marketing: What Drives Green Purchase Intention of Cloth Menstrual Pads Among Generation Z

  Andi Muhammad Sadat

• Student Readiness for AI in Business: Roles of Literacy, Attitude, and Practical Engagement

  Kuncoro Hadi, Nuraini Nuraini, Sisca Debyola Widuhung

• Employee Productivity in Banking: The Role of Transformational Leadership and Work-Life Balance with Work Motivation as a Mediator (McClelland Theory)

  Indra Indra Febri Wicaksono, Djoko Djoko Soelistya

• Competitive Strategy and Performance in Traditional Food SMEs: The Role of Competitive Advantage

  Vera Sylvia Saragi Sitio, Novita Damayanti, Yohanes Ferry Cahaya, Shirley M.C. Yeung, Sri Yanthy Yosepha