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Vol 7, No 1 (2023) The Impact of Brand Love, Customer Satisfaction, and Word of Mouth on Cosmetic Purchase Intention Abstract  XML  PDF
Gilang Pratama Hafiz, Zahwa Arsyi Maulida
 
Vol 7, No 2 (2023) The Influence of Brand Image, Product Quality, and Price on Interest in Buying Products: Case study at Ms Glow Beauty Store, Bukittinggi Abstract  XML  PDF
Putri Dewi Mutia, Khadijah Nurani
 
Vol 7, No 2 (2023) The Effects of Brand Image, Review Beauty Vlogger, and Product Quality on Purchase Decisions for Wardah Cosmetics Abstract  XML  PDF
Novi Saputri, Khoirul Hikmah
 
Vol 6, No 1 (2022) Analysis of Purchase Decision Model Towards Airlines Ticket Booking in Traveloka (Mercu Buana Univercity Case Study) Abstract  XML  PDF
Prapatantio Teteg Pringgodigdoyo, Adi Nurmahdi
 
Vol 7, No 3 (2023) The Influence of Brand Image and Promotion On Product Purchasing Decisions at PT. Gaya Motor Branch Tarok Dipo Bukittinggi City Abstract  XML  PDF
Mita Mita, Amsah Hendri Doni
 
Vol 3, No 3 (2019) ANALISIS CITRA MEREK, KUALITAS PELAYANAN, DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN DAN DAMPAKNYA TERHADAP LOYALITAS ORANG TUA MURID DI SANGGAR SENI AYODYA PALA Abstract  PDF
Asrie Githa Andayu
 
Vol 4, No 2 (2020) ANALYSIS OF PURCHASE DECISION MODEL TOWARDS AIRLINES TICKET BOOKING IN TRAVELOKA (MERCU BUANA UNIVERCITY CASE STUDY) Abstract  PDF
Prapatantio Teteg Pringgodigdoyo, Adi Nurmahdi
 
Vol 3, No 3 (2019) ANALISIS KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DAN IMPLIKASINYA PADA KEPUASAN PELANGGAN PT. WILO PUMPS INDONESIA Abstract  PDF
Muhammad Gigih Gulanang, Sri Marti Pramudena
 
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