DO ASIAN AND NON-ASIAN DIFFERENT? A COMPARATIVE STUDY OF SENIOR TOURISTS’ MOTIVATION WHEN TRAVELLING TO BALI

Serli Wijaya

Abstract


This research aimed to identify the push and pull factors of the motivation of senior tourists from Asia and non-Asia in choosing Bali as their destination, as well as examining any differences in the push and pull factors of both groups of nationality. Exploratory factor analysis that was continued with differences analysis were completed to analyse the data. Results revealed six factors that pushed seniors to travel to Bali: 1) exploring and increasing knowledge about the local culture, 2) quality time and visiting nostalgic places with close accompanies, 3) relaxation and having fun, 4) spending time with family members, 5) rejuvenation and health, 6) sharing about destination experience. In addition, there were four pull factors namely: 1) hospitality services and tourist attractions, 2) local culture, 3) natural scenery and climate, 4) quite rest area. While significant differences shown between Asian and non-Asian in factors that intrinsically pushed them totravel to Bali, no significant differences appeared between senior tourists from two groups of nationaliy in considering Bali’s destination attributes that pulled them to visit the island.

Keywords


travel motivation, push-factor, pull-factor, senior tourist, Bali

Full Text:

PDF

References


Andreu, L., Bigne, E., & Cooper, C. (2000). Projected and perceived image of Spain as a tourist destination for British travellers. Journal of Travel and Tourism Marketing, 9(4), 47-67.

Antara. (2016). Jumlah Turis Asing ke Bali Melonjak, dari Mana Saja?. Tempo.Co. (2016, Oktober 10) Retrieves from https://m.tempo.co/read/news/2016/10/10/090810981/ jumlah-turis-asing-ke-bali-melonjak-dari-mana-saja

Badan Pusat Statistik Bali. (2015). Statistik Wisatawan Mancanegara ke Bali 2015. Laporan BPS Prov Bali

Badan Pusat Statstik Indonesia. (2016). Jumlah Kunjungan Wisatawan Mancanegara menurut Pintu Masuk dan Kebangsaan.

Dewi, Udayantini. (2015). Pengaruh Jumlah Wisatawan dan Tingkat Hunian Hotel Terhadap Pendapatan Sektor Pariwisata di Kabupaten Buleleng Periode 2010-2013. Skripsi. Jurusan manajemen Universitas Pendidikan Ganesa. Singaraja.

Ghozali, I. (2005). Aplikasi Analisis Multivariate dengan Program SPSS. Jakarta: Badan Penerbit UNDIP.

Harper, S., & Leeson, G. (2009). Introducing the Journal of Population Ageing. Oxford Institute of Ageing, University of Exford, 1-5.

Hermantoro, Hengky. (2011). Creative based tourism: dari wisata rekretif menuju wisata kreatif. pp.53-54.

Jonsson, C., & Devonish, D. (2008). Does Nationality, Gender, and Age Affect Travel Motivation? A Case of Visitors to The Caribbean Island of Barbados. Journal of Travel & Tourism Marketing, Vol 25 (3-4), 398-407.

Kassean, H., & Gassita, R. (2013). Exploring tourists push and pull motivations to visit Mauritus as a tourist destination. African Journal of Hospitality, Tourism and Leisure Vol.2 (3).

Kartikaningrum, Natalia Indah. (2016). Tahun Lalu Tercapai, Bali Naikkan Target Wisman pada 2016. Industri Bisnis. (2016, February 2016). Retrieves from http://industri.bisnis.com/read/20160202/12/515410/tahun-lalu-tercapai-bali-naikkan-target-wisman-pada-2016

Kinsella K, He W. (2009). An Aging World: 2008. Washington, DC: National Institute on Aging and U.S. Census Bureau.

Kim, K. (2008). Analysis of Structural Equation Model for The Student Pleasure Travel Market: Motivation, Involvement, Satisfaction, and Destination Loyalty. Journal of Travel & Tourism Marketing, Vol. 24 (4), 297-313.

Kozak, M. (2002). Comparative Analysis of Tourist Motivations by Nationality and Destination. Tourism Management 23, 221-232.

Meng, F., Tepanon, Y., & Uysal, M. (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of Vacation Marketing.

McGehee, N. G., Loker-Murphy, L., & Uysal, M. (1996). The Australian international pleasure travel market: Motivations from a gendered perspective. The Journal of Tourism Studies, 7(1), 45-57.

Nursastri, Sri Anindiati. (2017). Bali Dnobatkan sebagai Destinasi Terbaik di Dunia. Kompas.com. (2017, April 14). Retrieves from http://travel.kompas.com/read/2017/04/14/200540027/bali.dinobatkan.sebagai.destinasi.wisata.terbaik.di.dunia

Norman, W.C., Daniels, M.J., McGuire, F., & Norman, C.A. (2001). Whither the mature market: An Empirical examination of the travel motivations of neo-mature and veteran mature markets. Journal of Hospitality and Leisure Marketing, 8,113-130.

Patterson, Ian. (2006). Growing Older: Tourism and Leisure Behaviour of Older Adults. School of Tourism and Leisure management University of Queensland, CABI is a Trading Name of CAB Internasional.

Pitana, I Gde dan Gayatri, Putu G. (2005). Sosiologi Pariwisata. Yogyakarta: Andi Offset.

Pusdatin Kemenparekaf & BPS. (2015). Profil Wisatawan Mancanegara 2009-2014. Laporan BPS Indonesia. Retrieves from http://www.kemenpar.go.id/ asp/detil.asp?c=110&id=1417

Respondent Asia, wawancara personal, Mei 8, 2017.

Ryan, C. (1991). Recreational tourism: A social science perspective. Routledge.

Schiffman. (2008). Perilaku Konsumen. Edisi 7. Jakarta: Indeks.

Staab, D., & Kleiner, B. (2005). Effective Management of Pension Plans. Management reseach News, Vol 28, 127-135.

United Nation-World Tourism Organization (WTO). (2005). Tourism Highlight UNWTO, Tourism Barometer Volume 12, January 2014

Utama, I Gusti Bagus Rai. (2012). Motivation and Satisfaction of Senior Tourist in Bali. International Call Paper for Cluster on Internasional Aspect of tourism: “Global regulation of Tourism” May 18-29, 2012, Udayana University Bali.

Utama, I Gusti Bagus Rai. (2014). Loyalitas Wisatawan Mancanegara lanjut Usia Berwisata di Bali (Destination Loyalty Model of senior Foreign Tourist Visiting Bali Tourism Destination). Skripsi. Universitas Udayana, Denpasar.

Wardiyanta (2006). Metode Penelitian Pariwisata. Yogyakarta: C.V. Andi Offset.

Yoon, Y., & Uysal, M. (2005). An Examination of The Effects of Motivation and Satisfaction on Destination Loyalty: a Structural Model. Tourism Management, pp. 45-56.




DOI: http://dx.doi.org/10.22441/mix.2019.v9i3.009

Refbacks

  • There are currently no refbacks.


MIX: Jurnal Ilmiah Manajemen
P-ISSN: 2088-1231
E-ISSN: 2460-5328
Universitas Mercu Buana Program Studi Magister Manajemen
Gedung Tedja Buana Jl. Menteng Raya No.29, RT.2/RW.7, Kb. Sirih, Kec. Menteng, Kota Jakarta Pusat, Daerah Khusus Ibukota Jakarta 10340
The Journal is Indexed and Journal List Title by:

 

  

 

View My Stats