Asih, Daru, Universitas Mercu Buana, Indonesia
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Vol 14, No 1 (2024): MIX: Jurnal Ilmiah Manajemen - Articles
The Effect of Green Advertising on Environmental Attitudes and Purchase Intention in Buying Environmentally Friendly Products (Studies on Garnier Products)
Abstract PDF
MIX: Jurnal Ilmiah Manajemen
Journal URL: http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix
Journal DOI: 10.22441/jurnal_mix
P-ISSN: 2088-1231
E-ISSN: 2460-5328
Editor's Address:
Magister Management Department, Universitas Mercu Buana.
Tedja Buana Building 4th Floor.
Jl. Menteng Raya No. 29, Jakarta 10340.
The Journal is Indexed and Abstracting by: