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Vol 11, No 2 (2021): MIX: Jurnal Ilmiah Manajemen PENGARUH AUTENTISITAS MEREK TERHADAP KOMITMEN MEREK DENGAN KEPRIBADIAN MEREK DAN KEPERCAYAAN PELANGGAN PADA PRODUK APPLE SEBAGAI VARIABEL MEDIASI Abstract  PDF
Andreas Sulistio, Thomas Santoso, Serli Wijaya
 
Vol 10, No 1 (2020): MIX: Jurnal Ilmiah Manajemen MENGUJI ANTESEDEN EKUITAS MEREK: STUDI EMPIRIS PADA MOBILE BANKING BCA Abstract  PDF
Muhamad A. A. F. Ananda, Sabrina Sihombing
 
Vol 10, No 2 (2020): MIX: Jurnal Ilmiah Manajemen Peran Perilaku Konsumen Komunitas Merek Online Terhadap Kepercayaan Konsumen dan Loyalitas: Studi Pada Komunitas Online MiFans Abstract  PDF
Mario Aji Ramadhan, Arif Hartono
 
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