Vol 9, No 3 (2019)

MIX: Jurnal Ilmiah Manajemen

Table of Contents

Articles

CUSTOMER LOYALTY FROM PERSPECTIVE OF MARKETING MIX STRATEGY AND CUSTOMER SATISFACTION A study from Grab - Online Transportation in Era of Industrial Revolution 4.0
10.22441/mix.2019.v9i3.001
Ade Permata Surya
PDF
394 - 406
BOARD GENDER DIVERSITY AND ITS IMPACT ON FIRM VALUE AND FINANCIAL RISK
10.22441/mix.2019.v9i3.002
yunia panjaitan
PDF
407 - 420
The Effect of Financial Knowledge on Financial Literacy with Mediated by Financial Behavior in Society of Palembang City South Sumatera
10.22441/mix.2019.v9i3.003
YULIANI YULIANI
PDF
421 - 430
PENGARUH BRAND IMAGE DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND EQUITY (SURVEI TERHADAP NASABAH BANK BNI SYARIAH DI KOTA PALEMBANG)
10.22441/mix.2019.v9i3.004
Heni Yuvita
PDF
431 - 446
MODEL KELELAHAN EMOSIONAL: ANTASEDEN DAN DAMPAKNYA TERHADAP KEPUASAN KERJA DAN KOMITMEN ORGANISASI DOSEN
10.22441/mix.2019.v9i3.005
Siti Mujiatun, jufrizen jufrizen, Pandapotan Ritonga
PDF
447 - 465
Pembentuk Word of Mouth pada Perusahaan Penerbangan Bertarif Murah di Indonesia
10.22441/mix.2019.v9i3.006
Yasintha Soelasih, Sumani Sumani
PDF
466 - 479
MANAJEMEN RANTAI PASOK: IMPLEMENTASI DAN EFEKTIVITAS MEDIA SOSIAL DALAM PENGELOLAAN BISNIS RADIO (Studi pada Radio 89.6FM IRadio Jakarta)
10.22441/mix.2019.v9i3.008
Ahmad Mulyana
PDF
498 - 512
DO ASIAN AND NON-ASIAN DIFFERENT? A COMPARATIVE STUDY OF SENIOR TOURISTS’ MOTIVATION WHEN TRAVELLING TO BALI
10.22441/mix.2019.v9i3.009
Serli Wijaya
PDF
513 - 527
Building the Relationship Quality Model: An Investigation of the Chemical Industry
10.22441/mix.2019.v9i3.010
Andreas Samudro, Ujang Sumarwan, Megawati Simanjuntak, Eva Z Yusuf
PDF
528 - 543
REFLEKSI PENELITIAN BUDAYA ORGANISASI DI INDONESIA
10.22441/mix.2019.v9i3.007
Rina Yuli Ningsih, Doddy Setiawan
PDF
480 - 497